In a three-year study spanning from 2022 to 2025, Destination Canada aims to analyze the long-term benefits of events hosted in the country. This initiative focuses on measuring the outcomes and impacts of these events, particularly in terms of their legacy. While many cities are already engaged in legacy initiatives at a local level, this study, in collaboration with #MEET4IMPACT and GainingEdge, seeks to understand and quantify these effects on a national scale. Destination Canada recently unveiled the first results of this pioneering Legacy & Impact Study. Read full article.
Legacy and Impact Study
