Bid Workshop, Research and Lead Development – Convention Bureau Italia

Logo of Convention Bureau Italia with a green diamond and red arrowhead on the left, and the name in blue text on the right.

GainingEdge was engaged in 2018 to deliver a Bid Workshop to local bureaus, members of the Italy Convention Bureau, as well as to undertake extensive research and to develop 50 top leads. In 2019, the project was extended to developing 50 additional leads and initiate the “Italian Knowledge Leaders Project”, which explored Italian thought leaders who are chairpersons of large international associations.