Business Events Strategy – Tourism Northern Ireland

GainingEdge was engaged to help Tourism Northern Ireland embark on an ambitious strategic planning process for the next decade for its business events segment that involved months in market and economic impact analysis, as well as extensive stakeholder engagement.

As a result, Northern Ireland has set ambitious goals across all segments of the business events sector. To achieve this, there was a reorganisation of the local business events industry to enable Northern Ireland to reach its potential as a business events destination.