GainingEdge conducted a pro bono project to determine ways to improve industry professionalism in the region by identifying gaps and opportunities in quality, relevancy and availability of programs and services. This project was part of GainingEdge’s Scholar Program.
In 2014, GainingEdge also did a pro bono project for the LATAM Association to help destinations overcome competitive issues in the global business meetings market. This collaboration identified the weaknesses and strengths of the researched destinations to provide recommendations on how to improve their strategies.
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Latin America