Legacy Measurement Study – BestCities Global Alliance

In 2019, GainingEdge was engaged by BestCities to lead a study to help advance the nascent field of meeting legacy measurement.

This has been done by establishing a framework to help meeting planners and destinations measure meeting legacies and to identify a clear path forward to help advance industry knowledge and ensure that the international meeting sector continues to enhance the positive socio-economic benefits of international meetings.