MICE Decision-making Process Study – European Travel Commission & World Tourism Organisation

GainingEdge carried out a comprehensive global study on the decision-making process of conventions, meetings and incentives, in collaboration with Marketing Challenges Intl (MCI).

This study provides a wide-ranging overview of the meetings, conferences, congresses and incentives segments and an in-depth analysis of planners’ needs and expectations, with respect to destination and venue choice, highlighting key characteristics and criteria by market segment and by geographic sector (Europe, US, APAC).