Research and HTC Marketing Plan – UNWTO and Hangzhou Tourism Commission (HTC)

Logo with stylized blue text representing Hangzhou, China, in both English and Chinese characters.

In 2011, GainingEdge conducted a study on global trends in the business events industry to advise HTC on both their approach to the development of their business events industry, and how to make Hangzhou the preferred destination for conventions and events in China.

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Hangzhou, China