Specialist Support – Malaysia International Trade & Exhibition Centre (MITEC)

A futuristic, oval-shaped building with glass and metal elements, surrounded by greenery and a road in the foreground.

GainingEdge was engaged for pre-opening advisory, including market research, marketing strategy and business plan.

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Kuala Lumpur, Malaysia

Facility – MITEC: situated within a 75-acre in-development masterplan, a 140,000 sqm GFA venue with 48,000 sqm net exhibition space with 11 exhibition halls, a multi-purpose hall, and meeting.

Client – SMG and Naza TTDI