Alicia Yao Hong

Based in Beijing, China, Alicia is a Business Development Consultant for South Africa. She is responsible for supporting South Africa National Convention Bureau’s goal to build South Africa’s profile as a business events destination and help grow business sourced from China.

Alicia is a member of Site, MPI, PCMA and ICCA and had her professional training for PCO by IAPCO. She has had successful events delivery and supplier relations experience as it relates to event marketing and creative services. Alicia had 30 years working experience in CITS with full management and sales skills in leisure travel, luxury travel, business travel, incentive programmes, corporate meetings & events, international association conferences, international exhibitions & trade shows and city promotional events. Alicia is experienced in creativity and design, marketing and promotion, bidding documents preparation, logistic and operation management, as well as being a special columnist of M.I.C.E China Magazine.

Alicia is now the General Manager of IME Consulting Co., Ltd, the only ICCA member in China, which is focusing on destination promotion and marketing consultancy. She is a moderator of IT&CM China, CIBTM, CMIC (China Meetings Industry Convention), China International Meeting Industry Week Chengdu Summit and Chongqing Summit. Alicia Yao is the vice Chairman of Site China Chapter and deputy general secretary of China M.I.C.E Committee.