With close to 25 years of experience in the tourism, hospitality and business events market, Esther joined the Travel Industry as Corporate Sales Manager handling bids for Business Event, Incentives and Leisure travel and was also operationally involved in the event management.
During this time, Esther secured an extensive network of multinational clients within South East Asia. She is a meticulous organiser and believes good service comes from a humble altitude and not just strict performance of a duty.
In 1998, Esther set up her own company representing hotels in SE Asia and Australia, seeking to create more market awareness, specifically on Business Events and Incentive Travel targeting the Travel Industry and Corporate companies in Singapore and Malaysia.
With her destination and hotel knowledge, Esther is also a MICE consultant for Multinational Corporate companies. She manages their Annual Conferences mostly in SE Asia and China. Her main clients are from the IT Software Companies and average group size of 50 to 200 participants.
With her passion in people relationships and providing good service, she now spends her free time mentoring the young joining the hospitality industry. Esther has a certification as an ACTA trainer (Advance Certificate in Training).