Industry Solution: In-Market Sales Representation

GainingEdge provided sales and marketing representation in Europe for Guadalajara Convention & Visitors Bureau, including lead research and qualification, bid strategy and support, sales missions, trade shows and media support. —– Guadalajara, Mexico

QNTC engaged GainingEdge to assist with the qualification and recruitment of association decision makers from Europe, and corporate and incentive buyers from Asia, for a series of educational programmes over a two-year period.

GainingEdge was the first representative company to establish strategic relationships with the Franchise Council of Australia and Direct Sell Association of Australia. The GainingEdge team also initiated and assisted with a bid for the Meetings & Events Australia national conference, which eventually took place in Kuala Lumpur, Malaysia.

The South Africa National Convention Bureau engaged GainingEdge to provide MICE in-market representation for Europe, India and China providing lead research, sales support for trade shows, promotional dinners, roadshows, sales calls and buyer recruitment for Meetings Africa. 

GainingEdge was tasked with global qualification of MICE buyers for Meetings Africa, Africa’s largest MICE trade show. Over 400 buyers were sourced from Europe, the Americas, Asia Pacific and the Middle East. 

JNTO engaged GainingEdge to conceptualise and organise a MICE event in Sydney, Australia, that effectively communicated Japan’s MICE brand “New Ideas Start Here“.  The event developed by GainingEdge was held an at the Sydney Fish Market with the theme “Cooking Up New Ideas” and introduced new, innovative incentive programmes to key Australian corporate and incentive… Continue reading Event Development and Organisation – Japan National Tourism Organization

JNTO engaged GainingEdge to provide sales and marketing support for the United Kingdom, Ireland, Scandinavia and the Netherlands business event markets, as well as for French-speaking Europe, including lead research, promotional events and media support. In 2019, GainingEdge also provided sales support and marketing communications services to JNTO’s London and Paris offices.

Since August 2013, GainingEdge has been providing sales and marketing support to IPIM , including lead research and qualification, trade show promotion and appointment scheduling, media support, bid support, industry training and strategic planning.

GainingEdge has been engaged by TCVB since 2016 to conduct familiarisation visits, sales missions and roadshows targeting North American corporate meeting and incentive planners.  —– Tokyo, Japan