Leveraging Your Destination’s Intellectual Capital for Success

The main goal of any society is to improve its abilities and quality of life, allowing citizens and future generations to reach their full potential. This aim is especially urgent in today’s turbulent world, where conflicts, energy issues, migration, and health challenges create an uncertain future. At the same time, rapid technological advancements are creating… Continue reading Leveraging Your Destination’s Intellectual Capital for Success

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The Legacy of IBRO 2019 for Daegu, South Korea and the World

By Jane Vong HolmesSenior Manager (Asia), GainingEdge Key Contents: Description of the long-term benefits or legacies left by the World Congress of Neuroscience (IBRO) Daegu hosted in 2019. These impacts transformed Daegu and also contributed to the world’s solutions in neuroscience research and applications. This white paper is published in International Journal of Business Events… Continue reading The Legacy of IBRO 2019 for Daegu, South Korea and the World

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Daegu’s Convention Legacies Are Contributing to Climate Change Solutions

By Jane Vong HolmesSenior Manager (Asia), GainingEdge Key Contents: The long-term benefits or legacies left by the conventions Daegu hosted in 2004 and 2013. These impacts transformed Daegu and also contributed to the world’s solutions in renewable energy This white paper is published in International Journal of Business Events and Legacies, Volume: 1 Issue: 1.… Continue reading Daegu’s Convention Legacies Are Contributing to Climate Change Solutions

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GainingEdge Global Report on Leveraging Intellectual Capital of Convention Destinations

By Milos MilovanovicHead of GainingEdge Analysis & Research (GEAR) The world has faced serious challenges that have dramatically changed the business and social environment in recent years. The global pandemic has affected economic performance in every cornerof the world and after an initial phase of adjustment there is a need to speed up recovery. In… Continue reading GainingEdge Global Report on Leveraging Intellectual Capital of Convention Destinations

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Destination Development: The Pendulum Shifts Upstream

IT&CMA host, the Thailand Convention and Exhibition Bureau (TCEB), is itself aggressively targeting events in the five clusters identified in the national growth strategy, Thailand 4.0. This strategy for diversification and regionalisation of the economy was reinforced by GainingEdge senior consultant Mike Williams, who confirmed the decade long shift away from the hospitality supply chain… Continue reading Destination Development: The Pendulum Shifts Upstream

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Community Wide Support

This infographic illustrates the lack of community wide support to create a sustainable business events industry and why it is a critical success factor. Click here to download the infographic. situs slot gacor

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Destination Master Plans

This infographic illustrates an overview of the phases conducting destination masterplan. Click here to download the infographic. situs slot gacor

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The Belt and Road Initiative

This infographic illustrates the “One Belt, One Road” (OBOR), the Belt and Road Initiative, which is China’s strategic economic and foreign policy and OBOR spins off for MICE. Click here to download the infographic. situs slot gacor

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Destination Brands

This infographic illustrates about branding, a core element of destination promotion. Click here to download the infographic.

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Technology in Convention & Exhibition Centers

This infographic illustrates the role of technology in enhancing event experience as well as improving operational efficiency. Click here to download the infographic.

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