Film tourism refers to the phenomenon where travelers visit a destination which featured prominently in a popular movie, video, or television show. It allows visitors to visit iconic locations – both real and fictional – and tread in the footsteps of actors and celebrities who created magic on the small screen. “Game of Thrones” (Ireland)… Continue reading Leveraging the Power of Film for Your Destination
Topic: GainingInsights
Convention & Exhibition Center Data
CHAPTER 1 – Data Categories Inspired by a dynamic panel discussion during the inaugural ICCA Global Venue Expert Forum in Beijing in early December 2024, I realized how overlooked the issue of venue data collection and analysis is in the daily operations of convention and exhibition centers. This prompted me to examine this critical topic… Continue reading Convention & Exhibition Center Data
Leveraging Your Destination’s Intellectual Capital for Success
The main goal of any society is to improve its abilities and quality of life, allowing citizens and future generations to reach their full potential. This aim is especially urgent in today’s turbulent world, where conflicts, energy issues, migration, and health challenges create an uncertain future. At the same time, rapid technological advancements are creating… Continue reading Leveraging Your Destination’s Intellectual Capital for Success
Community Wide Support
This infographic illustrates the lack of community wide support to create a sustainable business events industry and why it is a critical success factor. Click here to download the infographic. situs slot gacor slot gacor
Destination Master Plans
This infographic illustrates an overview of the phases conducting destination masterplan. Click here to download the infographic. situs slot gacor slot gacor
The Belt and Road Initiative
This infographic illustrates the “One Belt, One Road” (OBOR), the Belt and Road Initiative, which is China’s strategic economic and foreign policy and OBOR spins off for MICE. Click here to download the infographic. situs slot gacor
Destination Brands
This infographic illustrates about branding, a core element of destination promotion. Click here to download the infographic.
Technology in Convention & Exhibition Centers
This infographic illustrates the role of technology in enhancing event experience as well as improving operational efficiency. Click here to download the infographic.
Event Support & Subvention Programs
This infographic illustrates event support and subvention programs used as advanced marketing tools to attract international conventions and incentive groups to a destination. Click here to download the infographic.
Business Events, Economic Development and the Crucial Role of Convention Bureaux
This infographic illustrates the critical role of business events (MICE) in their economic development strategies. Click here to download the infographic.