Destination Competitive Index 2018

A clear sense of reasonable expectations is fundamental to building strong value propositions. Impractical expectations by both industries and governments in relation to the market resources vs. market outcomes dynamic is unfortunately commonplace. “Do more with less” can be an inspirational rallying call for policy makers, but often can lead to failure in destinations that lack the tools necessary to achieve expected results.

Through the Competitive Index, we evaluate destinations, establish their competitive relativity and equate that to potential business levels.

The door is then open for meaningful discussions about the requirements for achieving those business outcomes, rather they be resources, product development, and improved industry collaboration.