Tourism and COVID-19 in Myanmar: Priorities for Restarting Tourism

Myanmar Tourism Marketing (MTM) with the support of the Development Partners Myanmar Centre for Responsible Business, Hanns Seidel Foundation and Myanmar Responsible Tourism Institute, has released a White Paper that is intended to provide guidelines and principles for the recovery of the tourism sector.

The White Paper outlines seven recommendations:

  1. Put Safety First
  2. Promote Domestic Tourism
  3. Adopt a Phased Approach for Reopening to International Travel
  4. Improve Destination Management and Market Segmentation
  5. Revise the Current Approach to Marketing and Promotion
  6. Build a Supportive Business Environment
  7. Invest in Human Resources – Managing Talent During and After COVID-19

Source: Edited excerpt from TravelDaily News