Destination Development: The Pendulum Shifts Upstream

IT&CMA host, the Thailand Convention and Exhibition Bureau (TCEB), is itself aggressively targeting events in the five clusters identified in the national growth strategy, Thailand 4.0.

This strategy for diversification and regionalisation of the economy was reinforced by GainingEdge senior consultant Mike Williams, who confirmed the decade long shift away from the hospitality supply chain dynamic of old to the upstream legacies and outcomes that can result from successfully attracting knowledge based communities to the city or the country.

Key, however, will be the regional development of associations which still have a long way to go before establishing a sustainable business model, according to Jason Yeh, chair of the ICCA AsiaPacific chapter.