Since 2018, GainingEdge has led two major projects for MeetDenmark on meeting legacies. The purpose has been to identify how Danish destinations can create significant added value for visiting congresses while also increasing the value for Danish society beyond the traditional economic benefits. Today, MeetDenmark has released the 2nd study, completed in 2020, which explores the processes, mechanisms and… Continue reading Meeting Legacies: Innovating for Enhanced Value Creation
Resource Type: Report
MeetDenmark Global Outreach Study Findings
MeetDenmark has released portions of a new study showing that while most associations and destinations are focused on improving meeting legacies, they have differing views of just what legacy is and how to go about achieving it.