Industry Solution: Association Advisory

GainingEdge is the lead international consultant for the Futures Study, which conducts research of more than 500 CVBs and DMOs from 50 countries, as well as qualitative research of clients and other major influencers. The study has been carried out four times in the past eight years. —– Global

GainingEdge carried out an African capacity building project which included white papers on various aspects of building local convention industries.

GainingEdge was a joint organizer, in partnership with AFECA (Asian Federation of Exhibition and Convention Association), for a study tour to Singapore and Bali, which included business events development workshops and sites assessments.

GainingEdge provided consultation and support on both a strategic plan and revisions to articles of incorporation. —– Asia

GainingEdge carried out a comprehensive global study on the decision-making process of conventions, meetings and incentives, in collaboration with Marketing Challenges Intl (MCI). This study provides a wide-ranging overview of the meetings, conferences, congresses and incentives segments and an in-depth analysis of planners’ needs and expectations, with respect to destination and venue choice, highlighting key… Continue reading MICE Decision-making Process Study – European Travel Commission & World Tourism Organisation

GainingEdge carried out a study on accessibility for meeting delegates. —– Global

GainingEdge is program manager and provides advisory support for the ICCASkills Certification Programme, the first global certification aimed at convention industry professionals. —- Global

in 2014, GainingEdge was commissioned by UNWTO to develop the training programme for its 8th Asia Pacific Executive Training Programme on Tourism Policy and Strategy. GainingEdge was able to highlight how business events is a valuable contributor to a destination’s visitor economy beyond the ROI from tourism. —– Global

GainingEdge is engaged on an annual basis to be manager and moderator of annual Association Executive Seminar as well as various seminars conducted by ICCA Asia Pacific Regional Office. GainingEdge has also provided programme content, promotional support and was a speaker and the on-site moderator of ICCA’s Middle East International Meetings Forum 2019, held in… Continue reading Manager and Moderator of Annual Seminars with Additional Programme Support – International Congress and Convention Association (ICCA)