GainingEdge Global Report on Leveraging Intellectual Capital of Convention Destinations

By Milos MilovanovicHead of GainingEdge Analysis & Research (GEAR) The world has faced serious challenges that have dramatically changed the business and social environment in recent years. The global pandemic has affected economic performance in every cornerof the world and after an initial phase of adjustment there is a need to speed up recovery. In… Continue reading GainingEdge Global Report on Leveraging Intellectual Capital of Convention Destinations

DestinationsNEXT Futures Study – Destinations International

GainingEdge is the lead international consultant for the Futures Study, which conducts research of more than 500 CVBs and DMOs from 50 countries, as well as qualitative research of clients and other major influencers. The study has been carried out four times in the past eight years. —– Global

MICE Decision-making Process Study – European Travel Commission & World Tourism Organisation

GainingEdge carried out a comprehensive global study on the decision-making process of conventions, meetings and incentives, in collaboration with Marketing Challenges Intl (MCI). This study provides a wide-ranging overview of the meetings, conferences, congresses and incentives segments and an in-depth analysis of planners’ needs and expectations, with respect to destination and venue choice, highlighting key… Continue reading MICE Decision-making Process Study – European Travel Commission & World Tourism Organisation