Since 2011, GainingEdge has conducted an annual leads exchange program, called GainingLeads, for clients and industry colleagues. The program aims to help participants achieve success through the sharing of bid intelligence to assist with bid strategy development and give them a competitive edge when bidding for an event.
Industry Solution: Destination & DMO/CVB Advisory
Comprehensive Global Studies – United Nations World Tourism Organization
In 2014, in cooperation with Marketing Challenges International, GainingEdge authored a comprehensive, global study for the European Travel Commission (ETC) and UNWTO titled “Decision-Making Process of Meetings, Congresses, Conventions and Incentives (MCCI) Organisers”. In 2017, GainingEdge was also commissioned to prepare “An Overview of the Meetings Industry in Asia” after authoring the “Meetings Industry –… Continue reading Comprehensive Global Studies – United Nations World Tourism Organization
CVB Establishment and Capacity Building – Jordan Convention Bureau, supported by USAID
GainingEdge provided establishment support and capacity building services for the Jordan Convention Bureau in a long-term project supported by USAID. The Jordan Convention Bureau was established over a four-year period (2016-2020). During that time, GainingEdge helped to develop several programs (industry partner program, ambassador program, industry education program, event support & subvention) and JCB successfully… Continue reading CVB Establishment and Capacity Building – Jordan Convention Bureau, supported by USAID
Strategic Sales Plan – Qatar National Tourism Council
GainingEdge assisted the Qatar National Tourism Council with the development of a strategic sales and marketing plan for the international market, identification of priority markets and strategies and tactics, at the time of the establishment of the convention bureau.
MICE Strategy Development with Linkages to Key Industries – Department for International Development, Rwanda
GainingEdge and Dr. R.R. Noakes & Associates were engaged to develop a plan to increase the local economic content of Rwanda’s MICE sector by strengthening the economic linkages between local agricultural production and the food requirements for business events at local hotels.
National Business Events Strategy – South Africa National Convention Bureau
GainingEdge helped define the national business events strategy for South Africa, as well as expand the activation process and business plan for the SANCB.
Client Advisory Board and Intellectual Capital Analysis – visit.brussels Convention and Association Bureau
GainingEdge manages and facilitates the visit.brussels Client Advisory Board, a group of 12 industry leaders that meets on a bi-annual basis to provide strategic advice to the visit.brussels Convention and Association Bureau. GainingEdge has also worked with the bureau to carry out an in-depth analysis of both Brussels’ and Flanders’ intellectual capital with the aim… Continue reading Client Advisory Board and Intellectual Capital Analysis – visit.brussels Convention and Association Bureau
Business Events Development Strategy and Business Plan – Hungarian Convention Bureau / Budapest Convention Bureau
GainingEdge was engaged to put together a business events development strategy and business plan for the Budapest Convention Bureau and Hungarian Convention Bureau. The activation strategy clearly shows the strong potential to develop the business events sector and makes strong recommendations on a number of key strategic issues such as the positioning of the convention… Continue reading Business Events Development Strategy and Business Plan – Hungarian Convention Bureau / Budapest Convention Bureau
Business Events Strategy – Tourism Northern Ireland
GainingEdge was engaged to help Tourism Northern Ireland embark on an ambitious strategic planning process for the next decade for its business events segment that involved months in market and economic impact analysis, as well as extensive stakeholder engagement. As a result, Northern Ireland has set ambitious goals across all segments of the business events… Continue reading Business Events Strategy – Tourism Northern Ireland
Florence Restart Program – Destination Florence Convention & Visitors Bureau
GainingEdge has been engaged in a second stage of the Florence Restart program to both conduct research on the intellectual capital in the Tuscany region, and provide top business profiles to the Bureau’s Bid team. Based on that, the project has been extended in order to improve the destination Ambassador Program, named the Florence Academic… Continue reading Florence Restart Program – Destination Florence Convention & Visitors Bureau