Industry Solution: GainingEdge Analysis & Research (GEAR)

GainingEdge was engaged to put together a business events development strategy and business plan for the Budapest Convention Bureau and Hungarian Convention Bureau. The activation strategy clearly shows the strong potential to develop the business events sector and makes strong recommendations on a number of key strategic issues such as the positioning of the convention… Continue reading Business Events Development Strategy and Business Plan – Hungarian Convention Bureau / Budapest Convention Bureau

GainingEdge was retained to carry out an in-depth market analysis, competitive benchmarking, destination assessment and stakeholder engagement. Final recommendations and strategic goals will be delivered at the end of 2022. One of the world’s great cities, Istanbul has been under-performing in recent years with respect to hosting international meetings and events. —– Istanbul, Turkey

GainingEdge has completed two phases of a project designed to establish Danish leadership in the outreach activities associated with hosting international congresses. A third phase was launched in 2020 to develop a comprehensive model for outreach and legacy that will help drive meeting outcomes and enhance the measurement of event legacy impacts.

In 2019, GainingEdge prepared a report which ranked Kuching’s competitiveness in the international conventions market against five other cities in the same “competitive set”. The report also analysed the city’s strengths as a convention destination and made recommendations for Kuching’s three-year plan business goals. —– Sarawak, Malaysia

GainingEdge was engaged to develop the best model for establishing stronger MICE capabilities in these designated MICE cities: Bangkok, Chiang Mai, Pattaya, Phuket and Khon Kaen. The study addressed key issues related to the development of domestic and international market capabilities. As part of the review, structural and funding model recommendations were made to build local… Continue reading MICE Capabilities Development, Brand Development and Benchmarking – Thailand Convention & Exhibition Bureau