GainingEdge was engaged to put together a business events development strategy and business plan for the Budapest Convention Bureau and Hungarian Convention Bureau. The activation strategy clearly shows the strong potential to develop the business events sector and makes strong recommendations on a number of key strategic issues such as the positioning of the convention… Continue reading Business Events Development Strategy and Business Plan – Hungarian Convention Bureau / Budapest Convention Bureau
Industry Solution: GainingEdge Analysis & Research (GEAR)
Market Analysis, Competitive Benchmarking, Destination Assessment and Stakeholder Engagement – Istanbul Convention and Visitors Bureau
GainingEdge was retained to carry out an in-depth market analysis, competitive benchmarking, destination assessment and stakeholder engagement. Final recommendations and strategic goals will be delivered at the end of 2022. One of the world’s great cities, Istanbul has been under-performing in recent years with respect to hosting international meetings and events. —– Istanbul, Turkey
Outreach Project – MeetDenmark
GainingEdge has completed two phases of a project designed to establish Danish leadership in the outreach activities associated with hosting international congresses. A third phase was launched in 2020 to develop a comprehensive model for outreach and legacy that will help drive meeting outcomes and enhance the measurement of event legacy impacts.
Competitive Index for 2nd Tier Cities – Goyang CVB
Economic and Legacy Impact and Competitive Index – Sarawak Convention Bureau
In 2019, GainingEdge prepared a report which ranked Kuching’s competitiveness in the international conventions market against five other cities in the same “competitive set”. The report also analysed the city’s strengths as a convention destination and made recommendations for Kuching’s three-year plan business goals. —– Sarawak, Malaysia
MICE Capabilities Development, Brand Development and Benchmarking – Thailand Convention & Exhibition Bureau
GainingEdge was engaged to develop the best model for establishing stronger MICE capabilities in these designated MICE cities: Bangkok, Chiang Mai, Pattaya, Phuket and Khon Kaen. The study addressed key issues related to the development of domestic and international market capabilities. As part of the review, structural and funding model recommendations were made to build local… Continue reading MICE Capabilities Development, Brand Development and Benchmarking – Thailand Convention & Exhibition Bureau
Leveraging Intellectual Capital 2021
GainingEdge, has released its second annual report on Leveraging Intellectual Capital of convention destinations, based on analysis of international association leadership.
2nd Annual: GainingEdge Ranks Intellectual Capital of Conference Destinations
PRESS RELEASE Global convention industry consulting firm, GainingEdge, has launched its second annual report on Leveraging Intellectual Capital of convention destinations, based on its analysis of international association leadership. The research underpinning this report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international… Continue reading 2nd Annual: GainingEdge Ranks Intellectual Capital of Conference Destinations
Destination Competitive Index 2021
Our focus in 2021 was to analyse destinations’ competitiveness with the aim to help them understand which strategies and activities they can use to speed up their recovery post-pandemic.
2021 Destination Competitive Index Offers Advanced Tools for Business Recovery
PRESS RELEASE Global convention industry consulting firm, GainingEdge, has released its fourth annual Competitive Index of international convention destinations. The 2021 edition ranks the world’s top cities in terms of key draw factors for meeting planners. GainingEdge Analysis & Research (GEAR) Head, Milos Milovanovic, said the main purpose of the Destination Competitive Index is to… Continue reading 2021 Destination Competitive Index Offers Advanced Tools for Business Recovery