PRESS RELEASE GainingEdge, a global leader specializing in providing advice to the business events industry, is pleased to be offering its first round of instructor-led, online courses as of May 10th. These 90-minute courses will provide industry professionals an opportunity to upskill their expertise through practical and interactive learning sessions. Led by senior GainingEdge specialists,… Continue reading GainingEdge Launches Online Training
News Category: Press Release
New Partnership Set to Drive U.S. Convention Business to International Destinations
PRESS RELEASE GainingEdge and Arena Destination Marketing have created a strategic partnership to offer unique destination representation services in North America. The prime mission of this GainingEdge initiative is to assist international destinations in securing conventions, incentive programs and meetings originating from the United States and Canada. Arena Destination Marketing, based out of New York,… Continue reading New Partnership Set to Drive U.S. Convention Business to International Destinations
GainingEdge Ranks Intellectual Capital of Conference Destinations
PRESS RELEASE Global convention industry consulting firm, GainingEdge, has launched the first annual report on Leveraging Intellectual Capital of convention destinations, based on an analysis of international association leadership. The research underpinning the report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations that organize… Continue reading GainingEdge Ranks Intellectual Capital of Conference Destinations
GainingEdge Unveils New Research Unit for the Meetings Industry
PRESS RELEASE
17 February 2021
Global convention industry consulting firm, GainingEdge, has launched a new internal unit, GainingEdge Analysis & Research (GEAR), with a mission to expand and improve the quality of research available to international convention destinations. GEAR will focus on issues of destination competitiveness, new forms of market intelligence and new insights into the dynamics of the global meetings industry.
GainingEdge CEO, Jon Sivertson, said the vision for GEAR is to fill a research gap in relation to both the convention industry and the association community.
“Our industry has never really had a dedicated research unit” Sivertson said. “We were struck by the lack of real quantitative analysis available to support quality decision-making processes. We want GEAR to make a real difference for both the meetings industry and associations. We want GEAR to be the go-to when people are focused on facts-based decision making.”
Long-time GainingEdge consultant, Milos Milovanovic, has been tapped to head-up GEAR. He said GEAR came out of a journey that began in 2018 with the publishing of the first annual International Convention Destination Competitive Index, the 3rd edition of which was released in December 2020. He said GEAR’s next contribution will be “cutting edge” research into the “intellectual capital” of convention destinations around the world.
“I think our next report will have a big impact on destinations and how they go about pursuing international conventions,” he said. “We’ve done a deep dive on the leadership of 3,500 international associations and developed a database of association board members and the cities where they live. From this research, we will be helping cities to understand how well they are doing in terms of the number of their local leaders who are active members in governing bodies of international associations.
Milovanovic said the upcoming report would help cities understand how well they are leveraging their influencers to secure conventions.
“We want to help them in their recovery strategies as they pursue future growth” He said. “Intellectual capital is a main driver of how conventions decide where to meet. We want to help destinations to understand how well they are harnessing that intellectual capital and to find quick pathways to the people they need to engage in the process of securing conventions.”
GainingEdge is a global specialist consulting firm advising the tourism and business events industry and associations since 2004. It provides a data-driven approach to market synthesis and on strategic recommendations that are specific, practical, and actionable.
GainingEdge has offices in Melbourne, Kuala Lumpur, Paris, The Hague, Johannesburg, Dubai, and Vancouver.
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For further information contact:
Jon Sivertson, CEO
Phone: +1 604 360 4633 (Canada)
Email: jon@gainingedge.com
GainingEdge, has launched a new internal unit, GainingEdge Analysis & Research (GEAR), with a mission to expand and improve the quality of research available to international convention destinations.
GainingEdge Supports ICCASkills Certification
PRESS RELEASE
12 January 2021
GainingEdge, a global leader specializing in providing advice to the business events industry, is pleased to be supporting ICCA’s recently launched ICCASkills certification programme.
The new certification programme was announced by ICCA on 11 January to provide an opportunity for its membership and the industry to meet the challenges of new business models, enhance professionalism and improve standards in the industry. GainingEdge is leveraging its deep industry expertise and knowledge to guide the development of the ICCASkills programme with our strategic advice, as well as logistical and operational support.
Jon Sivertson, CEO of GainingEdge, said: “GainingEdge is delighted to be continuing our long-standing involvement with ICCA by providing assistance for this extremely important programme. Our team has extensive global experience in education and training, including managing and moderating the ICCA Association Executive Seminar on a regular basis. Helping elevate the industry to higher levels has always been GainingEdge’s mantra.
Certification will enable individuals in the global business events industry to improve their talents through rigorous learning, thereby contributing to their organisation’s success. We very much appreciate to be involved in shaping an innovative and unique certification programme. We believe our insights will ensure ICCASkills certification to flourish.”
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For further information contact:
Jon Sivertson, CEO
Phone: +1 604 360 4633 (Canada)
Email: jon@gainingedge.com
GainingEdge is pleased to be supporting ICCA’s recently launched ICCASkills certification programme.