A Strategic Road Map for the NEXT Generation of Destination Organizations

Destinations International has released the 2021 DestinationNEXT Futures Study. The study is a critical roadmap for destination organizations looking to rebuild their visitor economies while creating more sustainable destinations and enriching their communities. Three transformational opportunities destination organizations need to look to in order to be successful include:

  1. Destination Alignment: Aligning the public, private and civic sectors drives destination performance
  2. Sustainable Development: Destination and product development should marry people, planet, profit and policy
  3. Values-Based Marketing: Community values, goals and energy is the new competitive advantage

Source: Edited excerpt from Exhibitor Online