Reimagining Business Events Through COVID-19 and Beyond

Singapore Tourism Board (STB), in partnership with the Professional Convention Management Association (PCMA) and UFI (Global Association of the Exhibition Industry, launched a white paper that outlines how the sector can reimagine its offerings and better future-proof itself through innovation.

The white paper provides an overview of global industry insights and provides ideas for business events organisations to transform across three pillars: Business Models, Delegate Experience, and Talent and Capabilities.

Source: Edited excerpt from Conference and Meetings World and STB