An Industry Rationale for the Use of Business Events as Primary Agents for Post Pandemic Economic Recovery and Renewal
The Joint Meetings Industry Council has released a meetings Industry Manifesto, which makes the case for why conventions, trade shows and other business events are key to driving a global economic recovery.
This manifesto is developed as a resource for industry professionals to advocate for the safe reopening of business events in their respective communities. The manifesto concludes with 10 “critical success” points that meeting professionals can follow to advocate for their industry on a local and regional level.
Source: Edited excerpt from NORTHSTAR meetings group