Empowerment. Inclusion. Access. These are 3 words that will no doubt resonate with Association leaders, staff and members as these have been values espoused as core to the services and functioning of Associations.
With the proliferation of digital engagement adopted by Associations since COVID-19 disrupted our traditional means of engagement and interaction, these 3 words have acquired a new level of importance.
The evolution of digital has been experienced as a key disrupter to Associations – it has challenged their traditional revenue sources and impacted on the organization and operations of events, educational programmes, publications, membership and HR. However, Associations have now started to see the benefits of digital as an enabler. The move towards digital which has proliferated during the COVID-19 pandemic, has allowed Associations to broaden their networks, deepen their connections and most crucially it has facilitated accessibility of associations to previously under-served and under-represented communities – including those with disabilities.
According to the 2011 World Report on Disability by the World Health Organisation/World Bank, there are an estimated 1 billion persons with disabilities worldwide. That same report shows that whilst employment rates vary across countries, “the bottom line is that, all over the world, a person with a disability is less likely to be employed than a person without a disability, often much less so”.
Despite legislation on diversity in the workplace, people with disabilities still do not experience the same access to work opportunities as do their counterparts without disabilities.
The role and the responsibility of Associations here is clear. Inclusive and equitable quality education and the promotion of life-long learning opportunities for people with disabilities is fundamental. Without their full inclusion, efforts to achieve the societal transformation envisioned in the UN SDGs will stall. As industry representatives, associations are in a pivotal position to lead and stimulate the development of a more inclusive workforce.
So how can Associations help move the needle towards empowering those with disabilities? How can they contribute to a more inclusive and accessible workplace?
As a point for departure, Associations can start by identifying participation gaps within their existing networks and develop a clear strategy for both stimulating and supporting greater inclusion of people with disabilities across all their programme of activities- both offline and online.
Whilst seeking to understand and address the issues and challenges raised by those already within their networks who have disabilities, they also need to engage with those who remain on the outside of their networks and seek to understand what keeps them there.
Certainly, the inevitability of digital as a permanent feature of associations moving forward creates an opportunity to systemically embed accessibility within their operations. This will also require the supplier community from technology companies to exhibition centers to be ready to provide associations with the solutions they need in order to develop disability-inclusive responses to all their services and events moving forward.
ABOUT THE AUTHOR CHLOE MENHINICK
Chloé Menhinick is the Partner for Association Consulting at GainingEdge with 15 years’ experience in the Associations industry. She is an Active Member of UIA and a Board Member of the European Society of Association Executives (ESAE) where she also co-chairs the Communications & Membership committee.
Inclusive and equitable quality education and the promotion of life-long learning opportunities for people with disabilities is fundamental. As industry representatives, associations are in a pivotal position to lead and stimulate the development of a more inclusive workforce.
Businesswomen wearing office suits and masks, meeting and walking together in city, talking, discussing project. Medium shot. Business during epidemic concept
22 September 2020
Which destinations are open and how are they handling the return of the MICE sector faced with risks of second waves of infections and lockdowns? Less than 10 destinations with effective suppression are fully open for large scale events without capacity limits. But others are lining up.
Reliant on travel and large gatherings, the MICE sector is considered high-risk during the pandemic and remains mostly shut. 41 EU countries have open borders for travel, yet events are restricted.
Covid-19 continues to intensify in many emerging and developing economies. Borders in over 100 destinations including Canada, Australia and India remain completely closed to visitors.
A consensus is emerging that even with our optimism for a vaccine we will not be Covid-free before 2022. We face a long transition phase that is uncertain and volatile before we reach the New Normal. The pace of recovery will vary across regions and segments.
Which destinations are open for MICE events?
It is estimated that over 40 countries are open for events but most have capacity limits and other restrictions.
Country China Taiwan Hong Kong Korea New Zealand Malaysia Thailand
Japan Netherlands
Germany
United Kingdom
Singapore UAE
From May May May May May June June
June July
September
October
October October
Capacity no size limit no size limit no size limit no size limit no size limit up to 250 people no size limit but maximum 20,000 sqm up to 5,000 people limit subject to social distancing capacity limit subject to social distancing capacity limit subject to social distancing capacity up to 250 people limit subject to social distancing capacity
What does MICE activity look like in the open destinations?
Destinations that are widely open are those that have Covid under control. Even then, they face the risks of second waves of infections and re-imposition of lockdowns.
China and South Korea returned by hosting major domestic construction and automotive expos of 62,000 and 45,000 visitors respectively in May.
First in, first out of Covid, China, supported by the world’s largest domestic market is clearly leading the return of the MICE sector in terms of level of activity. Shenzhen World alone has hosted numerous events with total visitors through its door since Covid reaching 1 million.
Supported by large domestic catchments, consumer expos are leading the return. Trade expos and Government meetings are also showing good form. Local corporate meetings and conventions are only just gaining confidence. Confidence for international conventions is unlikely until vaccination, treatment or effective suppression is achieved. Open borders alone will not restore confidence for the cautious international consumer.
Some of the high profile expos on reopening include:
The 2020 Hunan Auto Show, 20 April – 5 May with 62,000 visitors, daily cap 8,000 – Hunan International Convention and Exhibition Center, China
MBC Construction Expo, 8-11 May with 45,000 visitors – KINTEX, Korea
The 98th Hong Kong Wedding Fair May 22-24, 400 booths and daily cap of 3,000 visitors – Hong Kong Convention & Exhibition Centre, Hong Kong
Taipei International Graphic Arts Exhibition, 30 July – 3 August with 80,000 visitors – Taipei World Trade Center, Taiwan
Germany has led Europe’s return of large scale events with the Caravan Salon Expo held 5-13 September at Messe Dusseldorf attracting 107,000 visitors with a daily cap of 20,000. This is seen as the first large scale expo with international (EU) attendance.
2020 SEMICON Taiwan scheduled for September is the first comprehensive hybrid trade show with international participants.
Venues in these markets are writing the playbook for hosting in-person events in a pandemic with extensive new protocols like pre-registration, temperature checks, face masks, gloves, elevated hygiene, social distancing, and density monitoring.
Virtual and hybrid events are filling some of the void. It is difficult to determine how much demand for virtual events is driven by the free access, try-out, lack of physical options, and downtime. Drop out rates on virtual events are high, but surely the consumer behavior being acquired will help rapid improvement of digital platforms.
China’s Canton Fair in June was the first large scale expo held entirely on a virtual platform, supported by Tencent. It attracted 25,000 virtual exhibitors but closed with mixed reviews.
Virtual platforms have an enviable window to enhance their offer as a serious commercial option if it is to retain a fair share of the gains made during this covid-normal phase.
ABOUT THE AUTHOR ROD KAMLESHWARAN
Rod leads the Convention and Exhibition Centre Development advisory team at GainingEdge. His expertise is in the development and asset management of hospitality assets – convention & exhibition centres, hotels, and casino integrated resorts. A specialist in mixed-use developments, Rod has advised government and private sector clients on projects with a completion value exceeding US$20 billion. Rod was previously at PwC and IHG.
We take a look at the impact of COVID-19 pandemic on the business events sector. A consensus is emerging that even with our optimism for a vaccine, we will not be COVID-19 free before 2022. Read Rod Kamleshwaran’s take on the return of the MICE sector in a world that is faced with risks of second waves of infections and lockdowns.
Korea’s business events association partners with PCMA on training Source: Edited excerpt from AMI Magazine Date: 25 August 2020 PCMA and the Korea MICE Association have announced a two-year strategic agreement, aimed at equipping their members for life after COVID-19. A key component of the partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea as well as other training programs to help meeting professionals adapt to the new business environment.
Penang’s digital marketing support for the business events industry Source: Edited excerpt from M & C Asia Date: 1 September 2020 Other than the Privilege Penang enhanced support program which was launched in June, the Penang Convention & Exhibition Bureau (PCEB) has provided social media support for Penang hotels to promote their offerings during and after Malaysia’s lockdown.
Seoul hosts virtual fam for business events media Source: Edited excerpt from TTGmice Date: 14 September 2020 Seoul Tourism Organization (STO) hosted its first virtual media familiarisation programme for journalists specialising in business events on September 17 and 18. The virtual fam comprised of five ‘venues’, each representing the varied charms of Seoul – a conference hall where journalists can access educational sessions; a virtual Seoul promotional booth; a lounge area for network opportunities; workshop; and a virtual theatre to watch business events-related city showcases.
AUSTRALASIA
Perth’s convention bureau to fund delegates at domestic events Source: Edited excerpt from TTGmice and AMI Magazine Date: 24 August 2020 Business Events Perth has unveiled a new funding initiative to encourage organisations to hold business events locally. Funding of up to AUD30 (USD21.50) a delegate is available, with total funding support determined by the event duration and number of delegates attending the event in-person. The State Government has also launched a AUD5.5 billion (USD4.01 billion) WA Recovery Plan to help Western Australia emerge from COVID-19, which includes AUD150 million (USD109.5 million) to support the tourism industry.
Australian government program to fund up to 50% of business events costs Source: Edited excerpt from Business Events News Date: 11 September 2020 Australian Prime Minister, Scott Morrison announced AUD50 million (USD36.6 million) in support for Australia’s business events industry. The new Australian Business Events Grants Program will see organisers of meetings, conventions, incentive and exhibitions able to apply for upfront grants to cover up to 50% of their costs (between AUD10,000 {USD7,320} and AUD250,000 {USD183,039}). The funding is part of the Government’s AUD1 billion (USD731.98 million) COVID-19 Relief and Recovery Fund which supports sectors severely impacted by the pandemic.
New Zealand’s Regional Events Fund Source: Edited excerpt from TTGmice Date: 11 September 2020 The New Zealand government has announced a support package of NZD50 million (USD33.3 million) to promote domestic tourism through business events. The injection will go to nine major regional groups across the country via the Regional Events Fund. The fund is an addition to the government’s previously announced Domestic Events Fund, in which 20 of the 200 events receiving support were conferences and business events.
Business Events Sydney launches online foresight series Source: Edited excerpt from micenet and BESydney Date: 15 September 2020 BESydney has released an online initiative entitled “Anticipating Tomorrow: Global Insights Series” which brings together leading researchers, business pioneers, groundbreakers and Government to share expert insights from around the globe. The series connects information, ideas and people, including the role that global conferences can play in helping Australia build back stronger and prosper again.
Canberra employs use of “Smart Badge” for business events safety Source: Edited excerpt from HQ – The Association Magazine Date: 9 September 2020 Australian Capital Territory (ACT) Chief Minister confirmed support for the delivery of new contact tracing and social distancing technology, Smart Badge, to help Canberra attract new business events to the region in the current environment. The funding is part of ACT Government’s new Tourism and Hospitality Package. The wearable ‘badge’ – worn as a watch, lanyard or helmet clip – is registered to the wearer by a QR code and maps their location within the set area of an event. The Smart Badge technology will be available free-of-charge to meeting planners with a confirmed event in Canberra.
EUROPE
Slovenia’s “Safe and Healthy Meetings & Events” certification Source: Edited excerpt from KONGRES Date: 26 August 2020 In an effort to bring back live events and help restart the meetings industry, Slovenia has launched a standardisation process for event organisers and venues in Slovenia. The “Safe and Healthy Meetings & Events” certification issued by the Slovenian Convention Bureau in cooperation with the National Institute of Public Health of the Republic of Slovenia, is based on a comprehensive guide that includes measures and recommendations for reducing health risks connected to the spread of COVID-19. To qualify for the certificate, organizations have to comply with 65 different measures in order to guarantee maximum safety of attendees.
Dublin’s recovery plan Source: Edited excerpt from HQ – The Association Magazine Date: 7 September 2020 Dublin’s plan for future events will focus on association conferences and the support they offer to them directly, to their PCOs, the conference ambassador and most importantly how they can help build legacy from their events.
NewcastleGateshead convention bureau launches social media campaign Source: Edited excerpt from Exhibition News Date: 1 September 2020 Venues, hotels, and event service providers from across North East England have come together to launch a new campaign, #ItsTyneToMeetAgain, to help support the recovery of the business events industry within the region. Organized by NewcastleGateshead Convention Bureau, the grassroots social media led campaign focuses on employees in the sector creating video and photography via their smartphones to promote events spaces, the staff working there and the measures they have taken to ensure staff and visitor safety.
Germany categorizes tradeshow attendance as “essential travel” Source: Edited excerpt from UFI LinkedIn page Date: 1 September 2020 The German Ministry of Interior, has categorised entering the country to attend a trade show as “essential travel”, a move that demonstrates the critical role exhibitions play in economic recovery post-COVID. Trade fair participants from all countries can enter Germany to attend trade shows, subject to them having valid visas where needed.
MIDDLE EAST
Abu Dhabi successfully delivers COVID-free sanctuary Source: Edited excerpt from CIM Date: 31 August 2020 In a recent event at the Emirate, Abu Dhabi created a world-class ‘safe zone’ for approximately 2,500 people over five weeks on Yas Island, which was locked off and completely secluded from the rest of the Emirate for the five-week period. In line with the principles of the “Go Safe” certification programme, the health and safety procedures undertaken by event staff were extensive and included COVID-19 testing every 72hrs and 14-day isolation periods. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) plans to evolve this concept for the return of tourism and other events in the coming months.
UNITED STATES OF AMERICA
Convention centers in Las Vegas, Florida and Chicago receive GBAC Star accreditation Source: Edited excerpt from NorthStar Meetings Group Date: 10 September 2020 The Global BioRisk Advisory Council (GBAC), a division of the worldwide cleaning-industry association ISSA, has unveiled a new certification to help the meetings industry rebound from the coronavirus crisis. More than 3,000 facilities in 66 countries are seeking GBAC Star accreditation. This includes convention centres, hotels, convention and visitor bureaus, and even airlines and airports.
Facilities will gain accreditation when they show they are implementing the industry’s highest standards of cleaning for COVID-19, and are safe to welcome guests and hold events. The program is backed by 10 industry organizations, including the International Association of Venue Managers, International Facility Management Association, International Association of Exhibitions and Events, Illinois Hotel & Lodging Association and the Go LIVE Together Coalition.
GLOBAL RECOVERY RESOURCE
COVID-19 impact map Source: Edited excerpt from TTGmice Date: 2 September 2020 International SOS has launched a new map representing the impact of Covid-19 on health, security and logistics for domestic operations, aimed at helping multinational organisations navigate the pandemic. The COVID-19 Impact Map complements International SOS’ suite of risk analysis maps, including Security, Medical and Road Safety.
The scales in the map represent the following business operations impacts due to Covid-19:
Myanmar’s white paper on the priorities for restarting tourism Source: Edited excerpt from TravelDaily News Date: 31 August 2020 Myanmar Tourism Marketing (MTM) with the support of the Development Partners Myanmar Centre for Responsible Business, Hanns Seidel Foundation and Myanmar Responsible Tourism Institute, has released a White Paper that is intended to provide guidelines and principles for the recovery of the tourism sector. The White Paper outlines seven recommendations:
Put Safety First
Promote Domestic Tourism
Adopt a Phased Approach for Reopening to International Travel
Improve Destination Management and Market Segmentation
Revise the Current Approach to Marketing and Promotion
Build a Supportive Business Environment
Invest in Human Resources – Managing Talent During and After COVID-19
UNWTO Tourism Recovery Tracker Source: Edited Excerpt from UNWTO Date: 16 September 2020 World Tourism Organization (UNWTO) has developed the first comprehensive tourism recovery tracker worldwide, monitoring a number of relevant indicators throughout the recovery of tourism.
Our summary of how destinations are responding to the COVID-19 outbreak. We hope this bulletin will help you in planning your own mitigation and recovery strategies.
Japan’s business events sector makes up for the Olympics Source: Edited excerpt from Mix Meetings Date: 4 August 2020 J-Team is organising an event that brings together business events organizations in Japan to show the country’s readiness to welcome back events as soon as global logistics make that possible. Sixteen organisations have agreed to take part in a 60km-plus Great Tokyo Odyssey to help fill the void left by the postponement of the Tokyo Summer Olympics. Also known as Not the Tokyo Marathon (#NTTM), the event is scheduled for September 6, the original date of the 2020 Paralympic Marathon.
Sarawak’s digital marketing strategy Source: Edited excerpt from TTG MICE Date: 17 August 2020 Business Events Sarawak has unveiled several marketing videos to instill confidence in event organizers, by showcasing business events that have already taken place in Sarawak in abidance with the guidelines and SOPs set by the government. These videos will be uploaded on social media platforms and promoted through related business events digital media platforms.
AUSTRALIA
New Zealand NZD50 million (USD33 million) business events support package Source: Edited excerpt from KONGRES Date: 19 August 2020 The Minister of Tourism announced that more than NZD300 million (USD196 million) funding has been approved to protect strategic tourism businesses, drive domestic tourism through regional events and lift digital capability in the tourism industry. The package includes:
Over NZD230 million (USD150 million) in grants and loans for 126 strategic tourism businesses, that could help protect the jobs of around 3,000 people directly employed in the industry.
NZD50 million (USD33 million) for a Regional Events Fund.
NZD20 million (USD13 million) inbound tour operator loan scheme.
NZD10 million (USD 6.5 million) to lift digital capability in the sector.
Gold Coast’s support package Source: Edited excerpt from Business Events Gold Coast Date: 5 August 2020 Destination Gold Coast in Australia, is now offering a cash incentive to support business events on the Gold Coast. Business events, confirmed by 31 December 2020, will be eligible to apply for cash incentives based on delegate numbers:
100+ delegates – AUD25,000 (USD17,878)
200+ delegates – AUD50,000 (USD35,756)
500+ delegates – AUD100,000 (USD71,513)
AFRICA
South Africa business events association tests the waters with a hybrid event Source: Edited excerpt from Business Events Africa Date: 13 August 2020 South African Association for the Conference Industry (SAACI) hosted “The Proof of Concept” event to evaluate the feasibility of additional COVID-19 requirements. In successfully delivering the event, SAACI hopes to encourage further activation of the business events and exhibition sector.
The event was held in five different venues around South Africa, with 50 people in each venue, in line with the government regulations, thus enabling a total of 250 people to attend in-person. An additional 305 attendees tuned in online.
EUROPE
Brussels’ venue rental subsidy fund Source: Edited excerpt from CMW – Conference & Meetings World Date: 27 July 2020
visit.brussels recently launched €2 million (USD2.3 million) fund to encourage organisers to choose Brussels as a destination for future events, offering financial support to B2B event organisers for events with at least 200 participants, and an overnight stay in Brussels. The support is in the form of a subsidy which must be injected into the rental payment of the event venue, whether it takes place now or in the future. Up to €50,000 (USD58,000) is available per eligible event.
The Netherlands’ COVID-19 Reopening Protocol Source: Edited excerpt from NL Netherlands website The Protocol contains guidelines for meeting and convention organizers, suppliers, and delegates of meetings, conventions and events taking place in the Netherlands. Business events include trade shows and corporate events. In putting together these guidelines, NBTC Holland Marketing (NBTC) obtained information from the Dutch government, the National Institute for Public Health & the Environment (RIVM), (strategic) partners and other suppliers as well as via desk research.
MIDDLE EAST
MOUs to formalise and reinforce partnerships to bring more business events to Dubai Source: Edited excerpt from HQ magazine Date: 10 Aug 2020 Dubai Business Events has signed Memorandums of Understanding (MOUs) with public and private organisations in an effort to formalize and reinforce collaborations that are set to attract more business events to Dubai. These include Dubai Customs, Arab Association of Petroleum Professionals, Emirates Nursing Association and Mohammed Bin Rashid University of Medicine and Health Sciences. Meanwhile, the Roads Transport Authority, Institute of Electrical and Electronics Engineers, Mohammed bin Rashid School of Government, and RIT University renewed their MOUs.
GLOBAL RECOVERY
PCMA’s COVID-19 Recovery Dashboard Source: Edited excerpt from KONGRES Date: 6 August 2020 On July 7-15, PCMA conducted a survey focusing exclusively on the APAC region. 531 event industry professionals — 342 planners and 189 suppliers responded to questions about what they have experienced since the pandemic began and where they see the recovery headed.
Our summary of how destinations are responding to the COVID-19 outbreak. We hope this bulletin will help you in planning your own mitigation and recovery strategies.
Asian business girl wear face mask drag luggage stand on escalator look around walk to terminal at international airport. Business travel social distancing concept. Panoramic banner background.
7 August 2020
On 30 July, UNWTO reported that 40% of destinations have eased travel restrictions. On the same day, WHO issued guidelines for resuming travel saying travel bans due to Covid-19 cannot be indefinite.
We are now in a Transition Phase where economic activity is resuming in a world inclusive of Covid-19. This phase will last until widespread vaccination, probably not before 2022, when the New Normal without the virus begins.
IATA, July 2020 reports that passenger numbers in 2020 will drop by 55%, to 2006 levels, and may not recover to 2019 levels until 2024.
STR, June 2020 predicts that USA hotel revenue per available room (RevPAR) is unlikely to return to 2019 levels before 2023.
Air traffic and hotel demand are broad indicators for the meetings, incentives, conventions, and exhibitions (MICE) sector. Recovery of the MICE sector seems unlikely to take less than 5 years.
The pace and level of recovery will vary by region and business segment. Domestic markets will return before international, and leisure segments will precede business segments. As the crisis is unprecedented and still evolving, the full recovery period remains uncertain.
The “Lockdown Period”
The relates primarily to March through May after the Covid-19 pandemic was announced spurring a global lockdown. This led to the closure of borders and most economic activity. In many countries, non-essential activities ceased for up to 4 months. Many imposed curfews.
Past crises were confined to smaller segments of the world. Not this time. On 6 April 2020, WHO reported that 96% of all worldwide destinations had introduced travel restrictions. IATA reported a 94% drop in air traffic for April 2020.
Many emerging and developing economies remain in lockdown as Covid-19 intensifies.
The “Transition Phase”
Most countries are now in this second phase. The reopening is not just of countries that have suppressed Covid-19 but also those with high active cases and so with the risks of second waves of infections and re-imposition of lockdowns.
June marked widescale relaxations in restrictions allowing domestic market activity in many countries. In the same month, some destinations began opening up to regional markets.
In July, UNWTO reported that 40% of destinations easing travel restrictions, up from 22% in June. Of the 87 countries to ease travel restrictions, four completely lifted all travel restrictions – Albania, Maldives, Serbia and Tanzania.
115 destinations including Australia, Canada and India continue to keep their borders completely closed.
The gradual opening is largely attributed to the Northern Hemisphere summer season led by the opening of borders in the European Union on 1 July. Europe leads the opening with 41 nations, 20 in the Americas, 13 in Africa, 10 in Asia-Pacific, and 3 in the Middle East.
China and USA – countries with strong domestic bases are leading the recovery pack with weekly occupancies of up to 55% and 48% respectively in late July. STR is reporting other regions at barely much more than 20%. USA hotels tend to rely more on MICE business than in the Asia Pacific where the leisure market is more dominant. Without this group business, the USA hotel recovery will plateau.
If the 87 countries manage this large-scale travel without a significant rise in cases, it will go a long way towards creating the consumer confidence needed for a genuine recovery. Conversely, a spike in cases risks a major setback.
Hotel recovery is led by non-luxury categories with domestic leisure peaking on weekends. Corporate travel recovery has begun in some markets, but many small meetings will not return from the virtual platforms adopted during the lockdown.
MICE sector recovery is led by domestic events. Protocols include contactless registration, thermal scanning, face masks, elevated hygiene and social distancing. Social distancing is easier to handle with exhibitions than conferences. Countries like China, Korea, Taiwan and Germany are leading the return of large-scale events with exhibitions and government events.
Many events have turned to virtual or hybrid formats in the short term. The importance of digitisation and flexibility of venues has escalated. Multi-location events where in-person events in different regional locations connect online to form a larger global event are growing. This is appealing in the current phase as attendees lack confidence for travel and large gatherings.
The “New Normal”
This has been described as a once-in-a-century pandemic. It has challenged us to completely re-evaluate how we think, live and work.
The 9/11 terror attacks led to dramatic changes in attitudes to safety, security and privacy. Covid-19 is having a dramatic impact on geopolitics, technology and social attitudes. Technology has proven fundamental to coping with this disruption. Driven to better prepare for the next pandemic or biosecurity threat, organisations will seek to strengthen agility and resilience.
It has long been accepted that there is a strong relationship between the unemployment rate and hotel demand. Hence, at some point, consumer behaviour will be dependent on economic, not health factors. After borders are wide open and consumer confidence in safe travel has returned, economics will influence hotel demand.
There will be significant shifts in the MICE industry in the post Covid-19 era. Some will be structural and permanent. Some will be temporary. Some are already in place.
Once the viral threat has faded, the attention on hygiene and social distancing may also fade.
In-person interaction remains powerful and unlikely to be replaced by virtual events in a dominant way. In-person events are attractive for commercial and networking purposes. Most events will return as in-person events, but a high portion will be hybrid events.
Covid-19 will accelerate digital trends. Consumer exhibitions will embrace virtual event formats more readily than trade exhibitions. Corporates will in future distinguish between essential and non-essential travel. Some meetings, especially internal meetings, will not fully return to pre Covid-19 levels.
Venue offers will include in-person, hybrid or virtual options with enhanced technology infrastructure and flexible rooms. Virtual tours for venues will be the norm. Virtual meeting and event software will improve at a rapid pace. Contactless operations beyond check-in is here to stay.
New certifications, accreditations and quality standards on hygiene will be normal.
Solutions for crowd monitoring, electrostatic sprayers to disinfect surfaces in function rooms and public spaces, automated self-cleaning machines for escalators, and enhanced air filtration systems for ventilation will be promoted as safety features at many venues.
Venues will need to assess both “hardware” and “software” readiness for this New Normal.
When this New Normal without Covid-19 begins is unclear. Even after a vaccine is found, it may take a year or more before widespread vaccination and the confidence for mass travel returns. A consensus is emerging that the virus will stay for a while and the world has to figure out how to live with it.
We shouldn’t let our high hopes for a vaccine deter us from finding solutions that let us live as close to normal as possible now, even in a highly disrupted world with Covid-19. But we must also be cognisant of the risks of second waves of infections and re-imposition of lockdowns.
ABOUT THE AUTHOR ROD KAMLESHWARAN
Rod leads the Convention and Exhibition Centre Development advisory team at GainingEdge. His expertise is in the development and asset management of hospitality assets – convention & exhibition centres, hotels, and casino integrated resorts. A specialist in mixed-use developments, Rod has advised government and private sector clients on projects with a completion value exceeding US$20 billion. Rod was previously at PwC and IHG.
We are now in a Transition Phase where economic activity is resuming in a world inclusive of Covid-19. This phase will last until widespread vaccination, probably not before 2022, when the New Normal without the virus begins.
Close up detail of skyscrapers the business district of Johannesburg - Aerial view of modern buildings of the skyline in South Africa biggest city with southafrican flag painted on structure walls
Singapore’s “Safe Business Event” framework Source: Edited excerpt from Biz Events Asia Date: 22 July 2020 Singapore Tourism Board (STB) has developed a risk management framework for business events of up to 50 attendees, based on strict safe management measures. The framework covers 5 major outcomes:
Infection control measures for every stage of an event attendee’s journey (pre- to post-event)
Limits on crowd density
Limits on close contacts between individuals
Ensuring a safe and clean environment
Preparing for emergencies relating to COVID-19
Two hybrid events, scheduled for August and September, will serve as pilots for the framework.
Penang’s new guidelines for business events Source: Edited excerpt from Biz Events Asia Date: 22 July 2020 Penang Convention & Exhibition Bureau (PCEB) has launched the first edition of “Next Normal Guidelines for Business Events Penang”, a comprehensive document detailing the new standards of organising business events in this Malaysian state. The guidelines were created by a task force of 29 industry partners to ensure all facets of planning business events are considered. PCEB also unveiled new souvenirs for Business Events Penang: Penang Turtle Cares signature batik turtles wearing ‘N95 respiratory masks’ as a safety measure.
“Meet in Malaysia” campaign Source: Edited excerpt from Mix Meetings and TTG MICE Date: 28 July 2020 Malaysia’s Convention Bureau (MyCEB) has launched the Meet in Malaysia campaign, which runs until December 2021 and includes two initiatives:
“Let’s Meet Tomorrow” designed to help the industry prepare for international business events to be organised in Malaysia once borders re-open;
“Let’s Meet Locally” that centres on domestic events.
Malaysia’s industry associations “BE Ready” initiative Source: Edited excerpt from KONGRES Date: 28 July 2020 The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), in collaboration with the Business Events Council Malaysia (BECM), have jointly launched their ‘BE-READY’ initiative. This is designed to showcase the industry’s safe execution of events in line with their Business Events (BE) Guidelines, which have been developed in accordance with the approved Malaysian National Security Council (MKN) Standard Operating Procedures (SOPs).
China’s SPA Plan Source: Edited excerpt from ITCM China Daily 2020 Date: 5 Aug 2020 To guide companies and their staff towards new standards of operations, the China Council for the Promotion of International Trade (CCPIT) Commercial Sub-council has espoused Surviving/Service, Preparation and Actualisation (SPA) – a plan to enable MICE enterprises to survive and find opportunities in the current crisis.
The Sub-council had pushed for new industry standards due to the rise of contactless delivery services in the region. Within 26 days, it launched a set of association standards, and in some 100 days, it achieved global standardisation by the International Organization for Standardization.
Macau’s Health and Safety practices Source: Edited excerpt from ITCM China Daily 2020 Date: 5 Aug 2020 The Macao Trade and Investment Promotion Institute (IPIM) is working to put in place health and safety practices before the industry reopens and also, that technology for hybrid events are set to be introduced.
Financial and other forms of support were also being reviewed to aid recovery.
AUSTRALIA
Business Events Australia wooing the Chinese market Source: Edited excerpt from BEN Date: 28 July 2020 Business Events Australia has announced the development of a We Chat mini program to provide a platform for organizers in China to save, download and share information about Australia’s business events offering. The existing platform at businessevents.australia.cn will retain a role in facilitating initial research and planning, but will aim to drive traffic to the WeChat account.
Australia keeps connections Source: Edited excerpt from meetingnewz Date: 20 July 2020 To keep event planners dreaming whilst travel is restricted, Tourism Australia has pulled together six ways to soak up Australia from the comfort of their lounge rooms. Whether it is to read a book, watch a film, or tune in to a podcast, Tourism Australia wants its audience to be enticed to travel to Australia when the time is right.
EUROPE
Scotland’s 10 M Euros recovery package Source: Edited excerpt from M & IT Date: 29 July 2020 The Scottish government has allocated a funding package of 10 million euros to help the business events sector recover for the COVID-19 pandemic. The funds will provide direct support to event organisers as well as to supply chain firms facing hardship, to help keep them in business while restrictions on events are still in place. It will also look to increase community engagement and support adaptations to event delivery to enable a safe restart.
Belgium launches safe meetings toolkit Source: Edited excerpt from Northstar Meetings Group Date: 17 July 2020 VisitFlanders Convention Bureau and EventFlanders, in collaboration with the Alliance of Belgian Event Federations, the Expertise Centre for Public Impact KdG and the government of Belgium, has developed three web-based tools to help in organization of business events that are compliant with the government’s health-safety measures. The tools are available in four languages and include:
The COVID Event Risk Model
The Covid Event Protocol
The Guidebook to Corona Prevention for Venues
Meet brUSsels’ 2 M Euros recovery package – B2B Source: Edited excerpt from Global Travel Media Date: 27 July 2020 Visit Brussels has launched a call for projects aimed at providing financial support to B2B event organisers (at least 200 participants, 2 days, one overnight stay in Brussels) by granting them a subsidy of their event venue. The total budget is 2 million euros, with a maximum of 50,000 euros per eligible event and 50% of the maximum room rental amount.
Brussels’ 1.5 M Euros support package – B2C Source: Edited excerpt from Visit Brussels In addition, Visit Brussels has allocated 1.5 million euros to support B2C events in Brussels in the procurement of protective and hygiene equipment, tools for flow/visitor management, circulation and counting, security costs (guards, stewards, etc.) and costs relating to the implementation of touchless solutions. The grant will be made according to the following breakdown:
Maximum 10,000 euros for events hosting up to 200 people
Maximum 17,500 euros for events hosting up to 500 people
Maximum 25,000 euros for events hosting more than 500 people
UK’s COVID-19 safety labels Source: Edited excerpt from M & IT Date: 22 July 2020 Lack of standardised Covid-19 safety procedures from the UK government has led to many UK industry associations producing their own safety guidelines. Meetpie has compiled a list of safety accreditations from across the UK’s event industry, including:
AIM Secure
Safe,Clean and Legal
We’re Good to Go
COVID-19 Confident
Reopen with confidence
AFRICA
Business events to lead recovery of South Africa’s tourism sector Source: Edited excerpt from Voyages Afriq Date: 24 July 2020 The South African Minister of Tourism among other priority areas singled out the business events sector as an area which will quicken the recovery. Mrs. Kubayi-Ngubane noted that South Africa will aggressively bid to host large international events in anticipation of the opening of the borders so that upon opening, they can immediately drive up demand for their supply market and also build confidence that South Africa is safe and open for business.
GLOBAL RECOVERY
EIC’s “Meeting and Event Design Accepted Practices” guide Source: Edited excerpt from KONGRES Date: 24 July 2020 The Events Industry Council (EIC) has issued the Meeting and Event Design Accepted Practices Guide that provides customisable tools to help the business events industry professionals for the COVID-19 period. The guide provides:
A meeting and event decision grid
Guidelines and a code of conduct for pre-event, post-event and onsite
Meeting and event success metrics (pre- and post-vaccine)
Attendee communication considerations
Resource guide
PCMA’s “Business Events Compass” report Source: Edited excerpt from M & C Asia Date: 24 July 2020 The inaugural PCMA Events Compass report, which provides research-based insights on geographic and industry sector business events recovery, reveals that:
APAC is leading the road in recovery of the business events industry largely due to reopening plans in Japan and China, and a decisive pandemic response in countries like New Zealand and Australia.
Best case economic recovery scenario (virus contained) for business events is currently estimated to be Q3-2021.
An executive summary of Business Events Compass is free for PCMA members, however a subscription to the full service and inaugural report, including updates through December 2020, is available for US$495 for members ($895 for non-members).
JMIC releases ‘The JMIC Global Manifesto’ Source: Edited excerpt from NORTHSTAR meetings group Date: 20 July 2020 The Joint Meetings Industry Council has released a Meetings Industry Manifesto, which makes the case for why conventions, trade shows and other business events are key to driving a global economic recovery. This manifesto is developed as a resource for industry professionals to advocate for the safe reopening of business events in their respective communities. The manifesto concludes with 10 “critical success” points that meeting professionals can follow to advocate for their industry on a local and regional level.
Our summary of how destinations are responding to the COVID-19 outbreak. We hope this bulletin will help you in planning your own mitigation and recovery strategies.
Sarawak’s new incentives for the industry Source: Edited excerpt from M&C Asia Date: 14 July 2020 Business Events Sarawak (BESarawak) has unveiled the Tribe Legacy campaign which includes a trio of new initiatives to kickstart the business events industry. Event organizers can tap into incentives such as the BESLegacy Reward program and BESTribe Reward program. Tribe Legacy will aid in training and upskilling local industry players.
BESarawak will also launch Tribe Digital Xchange, a virtual roadshow and B2B platform for industry partners to present their latest products and services.
Thailand’s DMCs team up Source: Edited excerpt from TTGMICE and Mix Meetings Date: 16 July 2020 The DMC community in Thailand has come together to formulate and implement a set of standards entitled Thailand Hygiene Plus Initiative (THPI), to get the message that Thailand is safe to visit. The standards cover six areas and include, but are not limited to, those to be certified by the Amazing Thailand Safety and Health Administration (SHA).
Collaboration from Tokyo’s industry stakeholders Source: Edited excerpt from Mix Meetings Date: 7 July 2020 TOKYO Convention Bureau has united the Japanese capital’s business events stakeholders in establishing “new normal” guidelines and assuring overseas clients that the city is safe for international conferences and corporate events. The stakeholders have also created initiatives to show that Tokyo is a “flexible” city for business events. Strong restrictions on entering Japan from abroad are still in effect, but travellers from Vietnam were permitted to enter from the beginning of July. Talks are underway to extend entry to travellers from Thailand, Australia and New Zealand.
AUSTRALIA & NEW ZEALAND
New Zealand’s $10 million domestic events support package Source: Edited excerpt from MICENET Date: 3 July 2020 New Zealand’s government has allocated a $10 million fund for the domestic sector after dialogue with the local events sector. The Domestic Events Fund is designed to support events that provide the greatest flow-on benefit to regional economies and to stave off the loss of such critical events.
Queensland’s “Good to Go” safety mark Source: Edited excerpt from CIM Date: 10 July 2020 Tourism and Events Queensland (TEQ) has specified criteria for businesses on how to be COVID-Safe. Businesses that meet the requirements can display a Good to Go ‘stamp’ in their marketing. Developed by the Queensland Tourism Industry Council (QTIC) and approved by the state’s Chief Health Officer, the Queensland Industry Plan for Tourism and Accommodation and the Queensland Industry Framework for Events outline COVID-Safe practices and recommendations that allow tourism businesses and event organisers to maintain safety and operate viably.
EUROPE
European convention bureaux launch a joint website Source: Edited excerpt from KONGRESS Date: 30 June 2020 The Strategic Alliance of the National Convention Bureaux of Europe launched its new website to provide customers, suppliers and partners with useful resources as well as direct channels of communication to its 28 members from all over Europe.
Germany’s new marketing strategy Source: Edited excerpt from KONGRESS Date: 10 July 2020 During their first ever hybrid AGM, the German Convention Bureau presented its post-corona recovery concept and new marketing strategy “At the heart of future events – meetings made in Germany 2021+”. The strategy outlines the recovery phases as:
Phase 1: Exchange of information, analysing the situation and the current organization of face-to-face and hybrid events in compliance with hygiene and security measures with a focus on the domestic market.
Phase 2: Increase in personal meetings, growth in attendee figures at face-to-face events and the gradual expansion of activities in European and overseas markets.
Phase 3: Combination of analogue, hybrid and virtual formats.
GLOBAL RECOVERY
PATA’s recovery planner Source: Edited excerpt from TTG Asia Date: 29 June 2020 As part of their Crisis Resource Center (CRC), the Pacific Asia Travel Association (PATA) has launched a recovery planner, which is a digital resource that destinations can use to create personalised, five-phased COVID-19 tourism recovery plans.
Global trade shows collaborate Source: Edited excerpt from Boardroom Date: 2 July 2020 JMIC, together with AIME, IBTM, IMEX and Meetings Africa, have released a 2-part webinar showcasing the industry speaking with one voice. All the major trade shows for our industry, leaders of associations and leading experts in the sector united to put together a joint message – to governments, decision makers, stakeholders – about the role business events have to play in the economic recovery post COVID-19.
IACC recovery protocols for venues Source: Edited excerpt from Meetings Net Date: 15 July 2020 IACC (formerly known by its full name the International Association of Conference Centers) has released the “Critical Pathway for Reopening Meeting, Conference, and Training Spaces” report, a detailed blueprint of protocols and tactics that meeting venues can use to ensure cleanliness and social distancing. This 52-page report is free for IACC members.
Our summary of how destinations are responding to the COVID-19 outbreak. We hope this bulletin will help you in planning your own mitigation and recovery strategies.
Cheerful middle aged chinese man in headphones has video call on pc, makes notes in cabinet interior. Businessman has business meeting remotely, online lesson webinar, social distancing due covid-19
After months of lockdown, many countries are now seeing a gradual re-opening of its events sector. This is not limited to just countries that have suppressed Covid-19, but also many where the situation remains uncertain as they face a second wave of cases.
There is a consensus emerging that Covid-19 is here to stay and the world has to figure out how to live with it, at least until a vaccine is found. This may be months or even years. So, the new norm is a world with Covid-19 until we transition to a stable Post Covid-19 world probably not before 2022.
For most countries re-opening this sector, the focus is on domestic conference and exhibition events. However, some destinations in Europe as well as the Caribbean, China, Taiwan and UAE have progressed to events with international attendees from approved countries.
China, Taiwan, Hong Kong, Singapore, South Korea, Japan, Thailand, Malaysia, Australia, New Zealand, Germany, Greece, Spain, Italy, UK, Switzerland and Norway are just some of the countries that have opened up their venues or announced imminent opening.
So how do events look like in the Covid-19 World? Images from New Zealand and Taiwan of full capacity stadiums and exhibitions halls may suggest it doesn’t look much different to Pre Covid-19. These countries have ostensibly eliminated Covid-19 and have opened up their domestic markets with almost no restrictions. However, for most other countries still battling Covid-19, venues are opening with new protocols such as thermal temperature screening, face masks, frequent disinfection of high use areas, and social distancing in high concentration areas of the building.
Even with the regulatory barriers on the opening of venues and borders removed, the recovery is going to be dependent on consumers and businesses having confidence that destinations and venues are safe to visit.
Events organised by Government agencies (e.g. trade shows) are often leading the reopening in efforts to create confidence. As the first region to encounter COVID-19, Asia is also now leading the re-opening of economies and venues.
Surveys are finding optimism growing among destinations. Optimism for both business and leisure travel continues to increase, with about 40% of those studied in a recent US survey, expecting to travel during the next six months (McKinsey & Company).
In this Covid-19 World, MICE events will behave differently to the past. Whilst recovery will differ country by country, we can expect common themes. There will be a higher focus on smaller domestic events with elevated hygiene and social distancing demands and a higher level of virtual or hybrid events. Social distancing, when required, is easier to handle with exhibitions than conferences. This suggests more exhibitions before conferences. It is expected that younger people will travel first. Travel will involve nearby destinations.
Digitisation and flexibility of venues will be highly important. Covid-19 will significantly accelerate digital trends. Venues will be expected to offer the option for virtual and hybrid events with enhanced technology infrastructure and flexible rooms. In this transition phase, some events may go fully virtual while others go hybrid.
Hybrid events include the main event with in-person attendance complemented by additional virtual attendees and speakers. Future options may include multi-location events that are a collection of in-person events in different cities joining online to form a larger global event. This would allow in-person attendance in a local or regional destination avoiding large scale gatherings. This may be appealing in the current phase as attendees lack confidence for travel and large gatherings.
In-person interaction remains powerful and unlikely to be dominantly replaced by virtual events anytime soon. In-person events are attractive for commercial and networking reasons. It is more plausible that in the stable Post Covid-19 World most events return as in-person events with a significant proportion as hybrid events. Indeed, some events, especially small meetings may be candidates for permanent virtual only events.
Venues located in safe destinations, offering modern flexible spaces and advanced technology are likely to be more attractive for large scale international events.
Other trends may include:
New certifications, accreditations and quality standards on hygiene
Virtual tours or site inspections for venues
Thermal scanning temperature checks and other testing
Contactless registration and staggered registration to prevent overcrowding
Flexible room and seating configurations to support social distancing when required
Crowd monitoring and control at high-density areas within venues
Electrostatic sprayers to disinfect surfaces in function rooms and public spaces
Automated self-cleaning machines for escalators
Sanitising furniture and equipment after each use
Enhanced air filtration systems for ventilation in venues
Policies for isolation and contact tracing following positive Covid-19 tests
Social distancing and protective equipment
Preference for ala carte and boxed lunches instead of buffets
Adverse impact on sponsorships but some mitigation as the acceleration of digital solutions create new sponsorship opportunities
Competing issues in contract language as organisers seek flexible cancellation terms whilst venues seek stricter terms to protect their own exposure
Increased focus on contingency planning and crisis management plans
MICE – Meetings, Incentives, Conferences, Exhibitions also know as Business Events
ABOUT THE AUTHOR ROD KAMLESHWARAN
Rod leads the Convention and Exhibition Centre Development advisory team at GainingEdge. His expertise is in the development and asset management of hospitality assets – convention & exhibition centres, hotels, and casino integrated resorts. A specialist in mixed-use developments, Rod has advised government and private sector clients on projects with a completion value exceeding US$20 billion. Rod was previously at PwC and IHG.
Burrard Bridge in the city of Vancouver in British Columbia in western Canada. It carries a five-lane highway over False Creek and the busy marina of Granville Island.
Collaboration in South East Asia Source: Edited excerpt from TTG MICE Date: 15 June 2020 Business events associations in South-east Asia: Singapore, Thailand, Malaysia, the Philippines, and Indonesia, have come together to spur the recovery of the region’s meetings and events sector through ongoing talks with a focus on sharing protocols for the safe reopening of events, exchanging advocacy tactics, and building resilience in South-east Asia.
Short term business trips between Thailand and five key markets under discussion Source: Edited excerpt from Mix Meetings Date: 30 June 2020 Hong Kong and Thailand hope to have a bilateral agreement in July to create a travel bubble between the two destinations. Other short-term business travellers allowed into Thailand can potentially include those mainland China, Japan, South Korea and Singapore.
Thailand’s “Ease Up” grant Source: Edited excerpt from CIM Date: 16 June 2020 Thailand Convention & Exhibition Bureau (TCEB) has unveiled “EASE UP”, a new collaborative financial grant that gives event organizers access to USD $500,000 financial support and an equivalent value in complimentary products and services from participating partners. The grant is part of a new campaign called I M PEOPLE FOCUSED.
Thailand’s Covid-19 resource center and framework Source: Edited excerpt from TTG MICE Date: 15 June 2020 Thailand Convention & Exhibition Bureau (TCEB) has launched a real-time news service dedicated to business events during the Covid-19 pandemic and created a framework entitled Exhibition New Norm Standard Operation Procedures. The website includes government insight and measures on the status of the Covid-19 infection in Thailand and worldwide, as well as online resources for organisers and visitors.
Singapore’s Operational Handbook for the Industry Source: Edited excerpt from Mix Meetings and M & C Asia Date: 17 June 2020 Singapore Association for Convention and Exhibition Organisers and Suppliers (SACEOS) has joined forces with Singapore Tourism Board and Enterprise Singapore to work on an Industry Resilience Roadmap (IRR) that will serve as an “operational handbook” as business events begin in stages. The IRR focuses on three strategic objectives:
Safe and sustainable operating environment
Strengthen enterprise capabilities to innovate and scale-up
Build a strong and vibrant industry to drive future change
AKEI offers USD $200k support for exhibitions Source: Edited excerpt from AKEI Date: 23 June 2020 The Association of Korea Exhibition Industry (AKEI) will provide show organizers with the cost of COVID19 prevention activities to cover consumables such as masks, hand sanitizers and plastic gloves, renting equipment such as thermal imaging cameras, and disinfection costs. The total budget is about USD $200,000 and more than 50 shows are expected to receive this quarantine support. To be eligible, the show must be at least 2,000sqm and have been held since last May or is scheduled to be held in South Korea. An organizer can get support up to 2 exhibitions and up to 5 million KRW (USD $4,200) per show.
AUSTRALIA
Australia’s AUD $1.5 million restart package Source: Edited excerpt from CIM Date: 19 June 2020 Business Events Australia has launched the Business Events Boost Program that includes a new AUD $1.5 million (USD $1.03 million) program to help the domestic business events sector get back on its feet in the wake of the Covid-19 crisis. The Australian Federal Government has also put aside AUD $75 million (USD $51.8 million) in grants to provide capital to help event businesses. Event organisers will be able to apply for grants of between AUD $75,000 (USD $51,900) to AUD $2 million (USD $1.4 million) to put on events as part of a broader AUD $250 million (USD $173 million) rescue package for the arts sector.
Melbourne Convention Bureau seeking AUD $60 million in recovery funding Source: Edited excerpt from The Age, Melbourne Date: 4 July 2020 A tourism taskforce for Victoria has proposed a AUD $1.3 B (USD $910 million) visitor industry recovery plan to the State government. The proposed package would include AUD $15 million (USD $10 million) in additional annual funding for the convention bureau over four years as well as funding for product innovation (“game changing infrastructure development”), airline service incentives and tourism promotion.
EUROPE
Estonia’s free transport for international conference delegates Source: Edited excerpt from M & C Asia Date: 16 June 2020 Estonia’s capital, the city of Tallinn has introduced a new scheme where delegates to international conferences in the city can now ride the capital’s buses, trolleys and trams for free. Event organisers who apply through the city’s Transport Department will receive QR code tickets which can be sent to delegates before their arrival. The tickets are valid for the entire period of the delegate’s official stay.
Slovenia’s virtual adventure Source: Edited excerpt from KONGRES Date: 22 June 2020 Slovenia Meetings team organized a 1-hour online experience on 2 July, featuring the main meetings destinations and venues in three geographical and three climate regions.
UK-wide “We’re Good to Go” certification Source: Edited excerpt from Visit Britain Date: 25 June 2020 The United Kingdom has launched a ‘We’re Good to Go’ industry standard and consumer mark to help businesses across the sector demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and check they have the required processes in place.
Berlin’s 10 million euros restart package Source: Edited excerpt from KONGRES Date: 28 June 2020 The Senate of Berlin has approved a new congress fund to help the city and the Berlin Convention Office of Visit Berlin to attract new events to the city. The focus will particularly be on events in the areas of digitalization, mobility and the health care industry. The congress fund initially comprises of 10 million euros (USD $11.2 million) as well as other support measures.
CANADA
Canada CAD $30 million support package for DMOs Source: Edited excerpt from Canadian Meetings & Events Expo Date: 1 June 2020 The Federal government of Canada announced that it is investing CAD $30 million (USD $22.1 million) into the Tourism Industry Association of Ontario (TIAO) to provide financial relief to destination marketing organizations across southern Ontario that have experienced revenue shortfalls.
MIDDLE EAST
Dubai Tourism’s cooperation with Dubai Customs Source: Edited excerpt from M & C Asia Date: 16 June 2020 Department of Tourism and Commerce Marketing (Dubai Tourism) and Dubai Customs have signed a MoU to work as a team in making annual plans to specify the objectives and activities in attracting more business events to the emirate. The two will organize joint business events and Dubai Customs will become a member organisation of Al Safeer Congress Ambassador Programme.
Abu Dhabi’s Safety Certification Source: Edited excerpt from CIM Date: 22 June 2020 Abu Dhabi has launched a new Go Safe Certification that aims to enforce global standards of safety and cleanliness at hotels, attractions, and venues across the emirate, leading to the reopening of the properties after they receive clearance and certification from Department of Culture and Tourism (DCT) Abu Dhabi.
GLOBAL RECOVERY PROTOCOLS
IELA onsite covid-19 protocol Source: Edited excerpt from TTG MICE Date: 29 June 2020 The International Exhibition Logistics Association (IELA) has released a step-by-step practical guide and safety recommendations for the exhibition logistics industry during the current pandemic. Entitled IELA On-Site Covid-19 Protocol, the guide recommends the measures and behaviour to adopt in an on-site work situation specific to the exhibition logistics environment, as economies restart around the world.
Our summary of how destinations are responding to the COVID-19 outbreak. We hope this bulletin will help you in planning your own mitigation and recovery strategies.
From June 9-17, GainingEdge held individual advice clinics with 25 CVBs/DMOs in Asia Pacific, Europe, North America, the Middle East, and Africa. These clinics were complimentary and hosted by consultants from GainingEdge. We set out below a summary of the advice we provided during these sessions on how destinations can build confidence with stakeholders through effective, credible communications.
· Confidence comes from open and transparent communication
It is critical to remember you have multiple audiences and they are all important. The key drive for your communications right now should be about building credibility through openness and transparency. There is only one kind of communication right now that can really bring you value – communication designed to build confidence in you among your stakeholders and MICE customers and buyers.
Use this time to build credibility more than trying to build interest in your destination. Then when the situation improves, you can leverage the goodwill you have built and use it to immediate effect.
What is credible communication? Short, radically transparent, spin-free and to the point information about COVID-19 and your destination.
Because you were transparent, your buyers will trust your information. Again, the trust you can build now could be one of the most positive things you can derive from this whole situation.
This downtime caused by COVID-19 is probably the most opportune time to get your stakeholders working more cooperatively. Leverage that sense of common purpose to build an even stronger and more united supplier community – another lasting positive outcome that you can take from this crisis.
· We would like to share a template with you
GainingEdge is pleased to share with you a template for your credible communications about COVID-19 and how it is impacting your destination from the business events point view. Click here to see a suggested table of contents with pointers on what could be included under each topic.
In closing
If you missed the opportunity to sign up for the complimentary advice clinics with us, please email Paul Vallee at paul@gainingedge.com. He will follow up with you on what you are most interested in discussing, and make sure to connect you with the most appropriate consultant at GainingEdge.
“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw
