GainingEdge was engaged to consult on the Destination Canada Business Events Impact and Legacy Study. The project is focused on determining the social, economic and social benefits generated from business events in Canada and how business events support the development of Canada’s key economic sectors. It is the largest project of its kind ever conducted… Continue reading Research Business Events Impact and Legacy Study – Destination Canada Business Events
Industry Solution: Destination & DMO/CVB Advisory
Competitive Index for 2nd Tier Cities – Goyang CVB
Brand Project – Daegu CVB
Daegu CVB engaged GainingEdge to conduct a brand project for Daegu’ Business Events precinct, resulting in the report “Business Events Legacies in Daegu”. —– Daegu, South Korea
International Promotion and Publicity – Daegu CVB
Since March 2022, GainingEdge has provided international promotion and publicity for Daegu CVB, as follow-up to the GainingEdge previous engagement and report, “Business Events Legacies in Daegu”. —– Daegu, South Korea
Christchurch Advocate Programme – ChristchurchNZ Convention Bureau
In 2021, GainingEdge was engaged to identify 50 new potential ambassadors with the objective of growing bid opportunities for the ChristchurchNZ’s international convention market. GainingEdge also reviewed existing global models to identify their strengths and weaknesses. —– Christchurch, New Zealand
MICE Bidding and Support – Macau Trade and Investment Promotion Institute
In 2021, GainingEdge was engaged to assist with MICE bidding and provide consultancy services.
Leads Development – Busan Exhibition and Convention Center (BEXCO)
Since February, 2020, GainingEdge has provided BEXO with convention leads development assistance. —– Busan, South Korea
Research and HTC Marketing Plan – UNWTO and Hangzhou Tourism Commission (HTC)
In 2011, GainingEdge conducted a study on global trends in the business events industry to advise HTC on both their approach to the development of their business events industry, and how to make Hangzhou the preferred destination for conventions and events in China. —– Hangzhou, China
Lead to Bid Conversion Training – Business Events Hangzhou
In 2018, GainingEdge conducted a bid training for Hangzhou’s business events suppliers, as well as a leads research introductory session for the Zhejiang Tourism Polytechnic students. GainingEdge also recommended a strategy to adopt for their upcoming proposal to host the 21st International Conference on Finite Elements in Flow Problems. Hangzhou eventually won the bid to… Continue reading Lead to Bid Conversion Training – Business Events Hangzhou
Destination Plan – Fort Worth Visitors and Convention Bureau
GainingEdge was engaged to help carry out Fort Worth’s first-ever destination master plan. Through engaging the community, stakeholders and clients, the plan identified strategic priorities and actions to expand the tourism and business events and its economic impact in the region. —– Fort Worth, Texas, USA