In 2019, GainingEdge conducted a 1.5 day, highly interactive bid workshop customized for Penang’s business events suppliers and PCEB’s sales staff. This training was followed by a Legacy Clinic with 2 Malaysian host associations to introduce the broader value that conventions bring to Penang. —– Penang, Malaysia
Industry Solution: Destination & DMO/CVB Advisory
Market Study – Tourism New Zealand
Tourism New Zealand appointed GainingEdge to conduct a market study to identify the business potentials of the Chinese association and corporate market. The study identified market opportunities and provided recommendations on Tourism New Zealand’s market approach.
Business Opportunity Development – Tourism New Zealand
In 2017, GainingEdge was appointed to identify and pursue Asian-based business opportunities to support New Zealand’s new capacity for business events due to the rapid development of convention centres across the country.
Research and Competitive Analysis – Tourism New Zealand
GainingEdge was appointed to research and analyse competitive destinations globally to ensure that New Zealand is positioned as, and capable of, being a leading business events destination in the future.
Leads Development – Seoul Convention Bureau under Seoul Tourism Organization
GainingEdge was appointed to research, qualify and prioritise 100 top association conference leads for the Seoul Convention Bureau. This engagement was renewed in 2020 for additional business development leads and training. —– Seoul, South Korea
MICE Event Support Study – Korean Tourism Organization
GainingEdge was appointed to undertake a competitive study on business event support programmes across Asia Pacific, Europe and North America, as part of a review process for KTO’s existing programme. The study provided recommendations on the structure, content, packaging and the assessment criteria of event support.
Event Review and Business Development – Thailand Convention & Exhibition Bureau
GainingEdge was appointed to review the current status and direction of Thailand’s festivals and events industry to provide a strategic roadmap for the development and promotion of the industry. GainingEdge also planned and managed a series of business development missions for TCEB and Thailand’s events and festivals key stakeholders to Australia and Europe to gain… Continue reading Event Review and Business Development – Thailand Convention & Exhibition Bureau
MICE Capabilities Development, Brand Development and Benchmarking – Thailand Convention & Exhibition Bureau
GainingEdge was engaged to develop the best model for establishing stronger MICE capabilities in these designated MICE cities: Bangkok, Chiang Mai, Pattaya, Phuket and Khon Kaen. The study addressed key issues related to the development of domestic and international market capabilities. As part of the review, structural and funding model recommendations were made to build local… Continue reading MICE Capabilities Development, Brand Development and Benchmarking – Thailand Convention & Exhibition Bureau
Research and Bid Intelligence – Busan Exhibition and Convention Center (BEXCO)
GainingEdge was appointed in 2018 to conduct research and bid intelligence on association conventions. GainingEdge also promoted BEXCO as the facility of choice for large outbound corporate groups based in Southeast Asia. This engagement was renewed in 2020-2021. —– Busan, South Korea
MICE Strategic Plan – Tourism Fiji
GainingEdge was engaged to prepare the business events strategic plan for Fiji, providing an assessment of Fiji’s potential and its strategic approach to the market. GainingEdge was later appointed to advise and assist with the strategic plan implementation.