Industry Solution: Destination & DMO/CVB Advisory

GainingEdge carried out market research and defined the strategy for the Flanders region (including specific and individual plans for the cities of Antwerp, Ghent, Leuven and Bruges). Following the study, the role of the Convention Bureau team was reinforced and extra resources were allocated. GainingEdge continues to work with Visit Flanders, having recently “re-set” the… Continue reading Training and Support of Strategy Implementation – Visit Flanders Convention Bureau

GainingEdge was engaged in 2018 to deliver a Bid Workshop to local bureaus, members of the Italy Convention Bureau, as well as to undertake extensive research and to develop 50 top leads. In 2019, the project was extended to developing 50 additional leads and initiate the “Italian Knowledge Leaders Project”, which explored Italian thought leaders… Continue reading Bid Workshop, Research and Lead Development – Convention Bureau Italia

GainingEdge was appointed to provide leads development support to help Genova proactively identify and leverage bid opportunities to win the right to host regional and international association meetings. Meetings that rotate throughout Europe or Internationally formed part of the leads portfolio developed by GainingEdge.   —– Genova, Italy

GainingEdge was engaged to provide Leads development support to enable the Padova Convention Bureau to proactively identify and leverage opportunities to bid for and win the right to host regional and international association meetings. In addition, a research of international association meetings organized in Padova, was conducted, due to the boosting of ICCA ranking. —–… Continue reading Leads Development and Bid Support – Padova Convention Bureau

In 2018, GainingEdge conducted a brand research project to determine how Aarhus, Denmark, is viewed as a convention city amongst relevant decision makers and influencers. The methodology included one-on-one personal interviews with senior-level decision makers to gauge their perception of the destination. —– Aarhus, Denmark

GainingEdge has been engaged in three projects to support the national DMO of Panama. The first assignment was to help onboard the CEO through strategic advice and professional development. The second was to provide organization development support through facilitating a three-year strategic plan, developing standards and policies, conducting team training sessions, and advising on organization… Continue reading Strategic Advice and Organisational Development – PROMTUR Panama

In 2021, JNTO engaged GainingEdge to advise on MICE promotion in the United States. —– New York, NY, USA

In 2016, GainingEdge was engaged to support Belo Horizonte’s business tourism industry on a major strategic-operational review to determine future directions and outcomes in the destination’s drive to grow its conventions and tourism. —– Belo Horizonte, Brazil

In 2017, GainingEdge was engaged to conduct a business case for funding of the convention bureau in Bogotá. Through consultation with the public and private sector in Colombia, augmented by global research into funding practices for CVBs, a series of recommendations were developed to enhance the competitiveness of Bogotá’s business events effort.  —– Bogotá, Colombia