Industry Solution: Destination & DMO/CVB Advisory

GainingEdge was engaged to help Tourism Northern Ireland embark on an ambitious strategic planning process for the next decade for its business events segment that involved months in market and economic impact analysis, as well as extensive stakeholder engagement. As a result, Northern Ireland has set ambitious goals across all segments of the business events… Continue reading Business Events Strategy – Tourism Northern Ireland

GainingEdge has been engaged in a second stage of the Florence Restart program to both conduct research on the intellectual capital in the Tuscany region, and provide top business profiles to the Bureau’s Bid team. Based on that, the project has been extended in order to improve the destination Ambassador Program, named the Florence Academic… Continue reading Florence Restart Program – Destination Florence Convention & Visitors Bureau

GainingEdge has completed two phases of a project designed to establish Danish leadership in the outreach activities associated legacy outcomes from hosting international congresses. A key outcome was development of a Legacy Strategic Pathway as a tool for use by associations and host destinations to more fully explore, plan, develop and measure event legacy outcomes.

GainingEdge worked with USAID to establish the Serbia Convention Bureau. Today, this small bureau is rubbing shoulders with its closest convention rivals in Eastern Europe.

GainingEdge was engaged to carry out extensive market research on the Grand Duchy’s potential in the business events sector and to make recommendations concerning the restructuring of the local business events industry, resulting in the creation of a National Convention Bureau. In the wake of the strategic planning process, GainingEdge was retained to set up… Continue reading Market Research, Establishment of national bureau and Leads Development Support – Luxembourg Ministry of Tourism

In 2017, GainingEdge was engaged to provide market intelligence and recommendations on the approach Visit Britain should take in targeting the Chinese MICE market. The study provided foundational knowledge to inform its future marketing strategy and activities.

GainingEdge developed an activation strategy and business plan for The Hague Convention Bureau. Based on GainingEdge’s recommendations, the city significantly increased resources devoted to the bureau, which saw its budget increase by a factor of four. In the implementation phase, GainingEdge was retained to carry out an executive search for the new CEO of the… Continue reading Interim Management Services – The Hague Convention Bureau

GainingEdge carried out market research and defined the strategy for the Flanders region (including specific and individual plans for the cities of Antwerp, Ghent, Leuven and Bruges). Following the study, the role of the Convention Bureau team was reinforced and extra resources were allocated. GainingEdge continues to work with Visit Flanders, having recently “re-set” the… Continue reading Training and Support of Strategy Implementation – Visit Flanders Convention Bureau

GainingEdge was engaged in 2018 to deliver a Bid Workshop to local bureaus, members of the Italy Convention Bureau, as well as to undertake extensive research and to develop 50 top leads. In 2019, the project was extended to developing 50 additional leads and initiate the “Italian Knowledge Leaders Project”, which explored Italian thought leaders… Continue reading Bid Workshop, Research and Lead Development – Convention Bureau Italia