Industry Solution: Destination & DMO/CVB Advisory

GainingEdge was engaged to develop a position paper on the social and economic value of leading DMOs in BC, with specific attention to the five gateway DMOs.  The paper identified the innovative approach of the DMOs and makes the case for continued support of the performance-based VBA funding mechanism. —- Vancouver, Canada

The assignment is a three-year Tourism Strategy for the City of Yellowknife. It’s an opportunity to build momentum for an economic sector with tremendous opportunity.  The strategy will be a road map for collaboration, investment, marketing, and programming. More importantly, it will be a focus for both the business and resident community to understand and… Continue reading Yellowknife tourism strategy – City of Yellowknife

GainingEdge is engaged to Research, assess/evaluate and draft a detailed report on the value of visitor-based assessments in Canada. The findings from the report will be used by CDLC/TIAC to assist DMOs across Canada in creating an advocacy platform to ensure the continued investment of VBAs in destination sales and marketing within their jurisdiction. —-… Continue reading Visitor-based assessments in Canada – Canadian Destination Leadership Council / Tourism Industry Association of Canada

GainingEdge supported Business Events Sarawak (BESarawak) in developing a Sarawak Legacy Master Action Plan (Legacy MAP). The Legacy MAP will help BESarawak set legacy goals and achieve them, leveraging the relationship between business events and legacy to contribute to Sarawak’s Post Covid Development Strategy (PCDS) 2030. GainingEdge has been working with BESarawak on its Legacy… Continue reading Development of Sarawak Legacy Master Action Plan (Legacy MAP)

Since 2011, GainingEdge has conducted an annual leads exchange program, called GainingLeads, for clients and industry colleagues. The program aims to help participants achieve success through the sharing of bid intelligence to assist with bid strategy development and give them a competitive edge when bidding for an event.

In 2014, in cooperation with Marketing Challenges International, GainingEdge authored a comprehensive, global study for the European Travel Commission (ETC) and UNWTO titled “Decision-Making Process of Meetings, Congresses, Conventions and Incentives (MCCI) Organisers”. In 2017, GainingEdge was also commissioned to prepare “An Overview of the Meetings Industry in Asia” after authoring the “Meetings Industry –… Continue reading Comprehensive Global Studies – United Nations World Tourism Organization

GainingEdge provided establishment support and capacity building services for the Jordan Convention Bureau in a long-term project supported by USAID. The Jordan Convention Bureau was established over a four-year period (2016-2020). During that time, GainingEdge helped to develop several programs (industry partner program, ambassador program, industry education program, event support & subvention) and JCB successfully… Continue reading CVB Establishment and Capacity Building – Jordan Convention Bureau, supported by USAID

GainingEdge assisted the Qatar National Tourism Council with the development of a strategic sales and marketing plan for the international market, identification of priority markets and strategies and tactics, at the time of the establishment of the convention bureau.

GainingEdge and Dr. R.R. Noakes & Associates were engaged to develop a plan to increase the local economic content of Rwanda’s MICE sector by strengthening the economic linkages between local agricultural production and the food requirements for business events at local hotels.

GainingEdge helped define the national business events strategy for South Africa, as well as expand the activation process and business plan for the SANCB.