Industry Solution: Destination & DMO/CVB Advisory

GainingEdge is engaged to Research, assess/evaluate and draft a detailed report on the value of visitor-based assessments in Canada. The findings from the report will be used by CDLC/TIAC to assist DMOs across Canada in creating an advocacy platform to ensure the continued investment of VBAs in destination sales and marketing within their jurisdiction. —-… Continue reading Visitor-based assessments in Canada – Canadian Destination Leadership Council / Tourism Industry Association of Canada

GainingEdge is supporting Business Events Sarawak in the development of a Sarawak Legacy Master Action Plan (Legacy MAP). This means that the bureau will be leveraging the relationship between business events and legacy, and harnessing these to contribute to Sarawak’s Post Covid Development Strategy (PCDS) 2030. The Legacy MAP will help BESarawak set legacy goals… Continue reading Development of Sarawak Legacy Master Action Plan (Legacy MAP)

Since 2011, GainingEdge has conducted an annual leads exchange program, called GainingLeads, for clients and industry colleagues. The program aims to help participants achieve success through the sharing of bid intelligence to assist with bid strategy development and give them a competitive edge when bidding for an event.

In 2014, in cooperation with Marketing Challenges International, GainingEdge authored a comprehensive, global study for the European Travel Commission (ETC) and UNWTO titled “Decision-Making Process of Meetings, Congresses, Conventions and Incentives (MCCI) Organisers”. In 2017, GainingEdge was also commissioned to prepare “An Overview of the Meetings Industry in Asia” after authoring the “Meetings Industry –… Continue reading Comprehensive Global Studies – United Nations World Tourism Organization

GainingEdge provided establishment support and capacity building services for the Jordan Convention Bureau in a long-term project supported by USAID. The Jordan Convention Bureau was established over a four-year period (2016-2020). During that time, GainingEdge helped to develop several programs (industry partner program, ambassador program, industry education program, event support & subvention) and JCB successfully… Continue reading CVB Establishment and Capacity Building – Jordan Convention Bureau, supported by USAID

GainingEdge assisted the Qatar National Tourism Council with the development of a strategic sales and marketing plan for the international market, identification of priority markets and strategies and tactics, at the time of the establishment of the convention bureau.

GainingEdge and Dr. R.R. Noakes & Associates were engaged to develop a plan to increase the local economic content of Rwanda’s MICE sector by strengthening the economic linkages between local agricultural production and the food requirements for business events at local hotels.

GainingEdge helped define the national business events strategy for South Africa, as well as expand the activation process and business plan for the SANCB.

GainingEdge manages and facilitates the visit.brussels Client Advisory Board, a group of 12 industry leaders that meets on a bi-annual basis to provide strategic advice to the visit.brussels Convention and Association Bureau. GainingEdge has also worked with the bureau to carry out an in-depth analysis of both Brussels’ and Flanders’ intellectual capital with the aim… Continue reading Client Advisory Board and Intellectual Capital Analysis – visit.brussels Convention and Association Bureau