Industry Solution: Destination & DMO/CVB Advisory

GainingEdge manages and facilitates the visit.brussels Client Advisory Board, a group of 12 industry leaders that meets on a bi-annual basis to provide strategic advice to the visit.brussels Convention and Association Bureau. GainingEdge has also worked with the bureau to carry out an in-depth analysis of both Brussels’ and Flanders’ intellectual capital with the aim… Continue reading Client Advisory Board and Intellectual Capital Analysis – visit.brussels Convention and Association Bureau

GainingEdge was engaged to help Tourism Northern Ireland embark on an ambitious strategic planning process for the next decade for its business events segment that involved months in market and economic impact analysis, as well as extensive stakeholder engagement. As a result, Northern Ireland has set ambitious goals across all segments of the business events… Continue reading Business Events Strategy – Tourism Northern Ireland

GainingEdge has been engaged in a second stage of the Florence Restart program to both conduct research on the intellectual capital in the Tuscany region, and provide top business profiles to the Bureau’s Bid team. Based on that, the project has been extended in order to improve the destination Ambassador Program, named the Florence Academic… Continue reading Florence Restart Program – Destination Florence Convention & Visitors Bureau

GainingEdge has completed two phases of a project designed to establish Danish leadership in the outreach activities associated legacy outcomes from hosting international congresses. A key outcome was development of a Legacy Strategic Pathway as a tool for use by associations and host destinations to more fully explore, plan, develop and measure event legacy outcomes.

GainingEdge worked with USAID to establish the Serbia Convention Bureau. Today, this small bureau is rubbing shoulders with its closest convention rivals in Eastern Europe.

GainingEdge was engaged to carry out extensive market research on the Grand Duchy’s potential in the business events sector and to make recommendations concerning the restructuring of the local business events industry, resulting in the creation of a National Convention Bureau. In the wake of the strategic planning process, GainingEdge was retained to set up… Continue reading Market Research, Establishment of national bureau and Leads Development Support – Luxembourg Ministry of Tourism

In 2017, GainingEdge was engaged to provide market intelligence and recommendations on the approach Visit Britain should take in targeting the Chinese MICE market. The study provided foundational knowledge to inform its future marketing strategy and activities.

GainingEdge developed an activation strategy and business plan for The Hague Convention Bureau. Based on GainingEdge’s recommendations, the city significantly increased resources devoted to the bureau, which saw its budget increase by a factor of four. In the implementation phase, GainingEdge was retained to carry out an executive search for the new CEO of the… Continue reading Interim Management Services – The Hague Convention Bureau